CELEBRATING
WOMEN IN MARKETING
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CELEBRATING WOMEN IN MARKETING
ADMA, Australia’s data-driven marketing and advertising association, celebrates International Women’s Day by spotlighting women in marketing across the nation.
This International Women's Day, 8 March, ADMA is spotlighting many incredible women who work in marketing.
We encouraged people to recognise and nominate women in marketing who they love working with or have loved working with and these are our nominees.
View ADMA's 2024 International Day Gallery
A massive thank you to everyone who participated in ADMA's celebration of women in marketing. All confirmed nominees are ordered alphabetically.
We hope you join us next year and in the years ahead, celebrating the women in marketing.
Anna Bay
WHY DO YOU LOVE MARKETING?
"Storytelling and the mission. I believe marketing's role is to make people feel, then act, and I love that at Origin Zero we get to help businesses transition to zero."
Ash Reader
WHY DO YOU LOVE MARKETING?
"I love working in marketing because I get to be creative and strategic in a dynamic and ever-changing environment."
Belinda Drew
WHY DO YOU LOVE MARKETING?
"Provocative creativity has the power to transform human behaviour. With great power, comes great responsibility."
Belinda Louise Tupou
WHY DO YOU LOVE MARKETING?
"For its dynamic blend of creativity & strategy. I craft compelling stories, engage diverse audiences & navigate the ever-evolving digital landscape. For me, marketing is my passionate pursuit of connecting brands with people."
Brook Miller
WHY DO YOU LOVE MARKETING?
"Marketing allows me to stay curious, understand what motivates people and work with brilliant creativity. I love the potential of the art and science of our industry to drive commercial and societal outcomes."
Carlie Lau
WHY DO YOU LOVE MARKETING?
"The opportunity to leverage insights and analytics to help connect with people, create solutions and solve problems for our customers, teams and organisation."
Chloe O'Toole
WHY DO YOU LOVE MARKETING?
"I love marketing because of its unwavering focus on the customer. The constant challenge of balancing their needs with business objectives to deliver growth is exciting, and constantly pushes you to grow as an individual."
Claire Tutill
WHY DO YOU LOVE MARKETING?
"I love marketing because it’s so dynamic. It enables me to blend strategy with hands-on execution, solve problems, see impact, and work with many different teams to bring ideas to life."
Cynthia Crespo
WHY DO YOU LOVE MARKETING?
"I'm passionate about marketing because it allows me to connect with and engage with audiences. I thrive on the dynamic nature of marketing, where I can be both analytical and creative, making every day exciting and fulfilling."
Deborah Woodford
WHY DO YOU LOVE MARETING?
"I love working in marketing because it allows me to blend creativity with strategic thinking, constantly challenging me to come up with innovative solutions to build brands and deliver commercial outcomes."
Dianne Everett
WHY DO YOU LOVE MARKETING?
"I have an unwavering passion for brand, strategy and ideas that can have a positive impact upon the world. I love working with creatively minded people and delivering results that we never thought possible."
Divya Voleti
WHY DO YOU LOVE MARKETING?
"I love the creative problem solving side of marketing. In today's world the channels are endless and attention is SO fragmented - I love the challenge of finding the most effective, personalised way to talk to our customers."
Elly Strang
WHY DO YOU LOVE MARKETING?
"Because marketing is the perfect mix of people, process and strategy. Figuring out the right balance between each ingredient is a fun challenge, and seeing the commercial impact of clever, strategic storytelling is so, so rewarding."
Felicity Nicholson
WHY DO YOU LOVE MARKETING?
"I love marketing because of the mix of creativity and data. Marketing impacts all parts of the business from culture to acquisition to client experience. Marketing done well is a game changer and should drive the strategy of the business."
Fern Canning
WHY DO YOU LOVE MARKETING?
"The humanity. In finding the right way to gain attention, trust, choice and loyalty for a brand through the beautiful collision of intelligence and creativity, but also in the people we are lucky enough to work with, nurture and inspire every day."
Gemma Anderson
WHY DO YOU LOVE MARKETING?
"I love the dynamic nature of marketing, and it's ability to be a lived example of the innovation and creativity that comes from diverse talent."
Germaine Hendrik
WHY DO YOU LOVE MARKETING?
"Marketing is a field that never ceases to excite me. It's an ever-changing field and I am constantly learning and getting more and more out of it each year."
Grace Kortegast
WHY DO YOU LOVE MARKETING?
"Marketing is such a broad field and there’s something for everyone, whether your interest is more on the creative side, relations side, analytical side, or a mixture of all three!"
Hannah Findlay
WHY DO YOU LOVE MARKETING?
"I love the opportunity it gives me to work with a wide range of people and projects. Marketing is such a diverse role, and every day is unique. I appreciate its fast-paced nature, and love guiding a project from its inception to completion."
Hayley Bates
WHY DO YOU LOVE MARKETING?
"Marketing allows you to be creative and analytical. It balances art and science and its always changing. Being able to apply those disciplines to business and drive sustainable growth, all whilst constantly learning something new is why I love it."
Jeddah Ryan
WHY DO YOU LOVE MARKETING?
"I love people and I love brands. Marketing brings these two things together... Whats not to love about that?!"
Jen Lyons
WHY DO YOU LOVE MARKETING?
"I love marketing for its dynamic nature, constant challenges, and the opportunity to innovate and connect with our customers in meaningful ways."
Jena Hackett
WHY DO YOU LOVE MARKETING?
"Marketing for me is building success stories. I love using creativity and strategy to help brands, including clients and our own agency, thrive. Authenticity is key, and that fuels my passion for marketing."
Jessica Mai
WHY DO YOU LOVE MARKETING?
"I love that marketing is a balance between art and science - there are days were we work a bit more in design, and getting things looking nice and right. And others where we get stuck into the numbers and data. The people in marketing are also great."
Jo Boundy
WHY DO YOU LOVE MARKETING?
"It's the magical intersection of creativity and data science to influence human behaviour, and drive better outcomes for customers and society as a whole."
Julina Chun
WHY DO YOU LOVE MARKETING?
"I love marketing as it allows me to be a creative thinker. Over the years I've grown my career in digital marketing and it has given me the chance to explore and challenge myself which has created ample opportunities to take me to the next level."
Jude Batrac
WHY DO YOU LOVE MARKETING?
"Marketing is about making the complex simple and then the simple compelling. I love marketing because it has the power to make people care, compel them to take action and at its best marketing can become a catalyst for social change."
Kate Healy-Smith
WHY DO YOU LOVE MARKETING?
"Marketing enables collaboration with visionary leaders, translating their ideas into practical strategies. It blends insights with expertise, challenging me to convey the transformative power of products and services from diverse perspectives."
Kate Norris
WHY DO YOU LOVE MARKETING?
"Marketing is all about understanding people better and using that information to solve problems for customers. I love that Marketing combines creativity and customer insights/ data to create magic which results in tangible growth for a business."
Katie Barclay
WHY DO YOU LOVE MARKETING?
"Where do I start? Helping brands grow by talking to people about stuff they actually care about? Crafting campaigns that have a positive impact on culture? Helping challenger brands disrupt categories? Seeing our work go global? I love it all."
Katreena Tyson
WHY DO YOU LOVE MARKETING?
"As marketers we are in an incredibly privileged position to make an impact on our customers and the business. Unleashing creativity and having the ability to change behaviour is a unique capability that we bring to the table. How amazing is that!?"
Kelly-Maree Caris
WHY DO YOU LOVE MARKETING?
"I'm very passionate about the brands and the people I work with. Marketing is creative, relational, dynamic, evolving, powerful and inspiring. The best ads/brands make you cry/laugh/give you goosebumps - make you feel something!"
Krishma Sood Bhojwani
WHY DO YOU LOVE MARKETING?
"As an Australian-Indian female I love that Marketing has the power to shape the way people feel about things. Whether it’s bringing joy with a product like Shapes or championing authentic female beauty with a bar soap like Lux - it makes you part of shared culture."
Kirsty Alcock
WHY DO YOU LOVE MARKETING?
"I'm passionate about designing for marketing with the purpose of driving brand growth. I love seeing a campaign or strategy come to life through strong, consistent, brand visuals and successfully inform, engage with and persuade it's target audience."
Kristy Bloomfield
WHY DO YOU LOVE MARKETING?
"Creating new and exciting categories, that consumers don't even know they need yet. The thing I love most, is being able to build a tapestry across the globe of socialbility and connection for anyone, anywhere. That's special!"
Kirsten Read
WHY DO YOU LOVE MARKETING?
"What other part of the business gets to listen to the customer, interpret their insights in a meaningful way and create work that changes their experience for the better?!"
Lauren Smyth
WHY DO YOU LOVE MARKETING?
"I love marketing with a design focus because it merges creativity and strategy, allowing me to tell visual stories that evoke emotions and leave a lasting impression."
Lauren Swidenbank
WHY DO YOU LOVE MARKETING?
"I love marketing because it's where creativity meets the real world. It's that dynamic blend of aesthetics and strategy, the thrill of connecting brands with people, and the impact of driving growth and shaping consumer decisions."
Lexia McColl-Jones
WHY DO YOU LOVE MARKETING?
"As someone who loves to learn and grow I love looking at a problem and coming up with creative ways to reach audiences. As technology and our audiences evolve we must evaluate and optimise to keep getting better."
Madeline Wong
WHY DO YOU LOVE MARKETING?
"Key to building a successful business is to build a strong recognizable brand and ensure you deliver an unparalleled end to end customer experience. I love working in marketing as it is the cornerstone of business and brand growth."
Mariella Villa
WHY DO YOU LOVE MARKETING?
"It's the perfect balance of using data & insights to inform creative and drive business results - best job in the world!"
Meg Coffey
WHY DO YOU LOVE MARKETING?
"Because every day is different and every day is fascinating."
Megan Hyland
WHY DO YOU LOVE MARKETING?
"Mixing with a wide team of many talents means we all learn from each other and have lots of different ideas to bring to any situation. Lots to consider when designing the best user experiences too"
Mikayla Hopkins
WHY DO YOU LOVE MARKETING?
"Marketing is a language. It's making something meaningful to another human. When we build emotional positivity around a product, and we get to do it with smart teams (like the rad marketers on mine) we create a sense of belonging. Such fun!"
Olivia Kadir
WHY DO YOU LOVE MARKETING?
"There's multiple things that made me fall in love with marketing, including access to data, producing creative, teamwork and road-testing strategies. But best of all is being the bridge between the business and customers."
Paulie Savant
WHY DO YOU LOVE MARKETING?
"It's understanding the zeitgeist, adapting to change. Bringing ideas to life, creating needs, adding value to build businesses and brands. Emotional storytelling and rational analytics, short-term tactics and long-term vision Energising relationships"
Rachael Townsley
WHY DO YOU LOVE MARKETING?
"Connection is a huge part of my purpose, and for me, marketing embodies that essence. Connecting with people, understanding their interests, behaviours and motivations, and then having the power to influence and inspire change. How cool is that?"
Rebecca Darley
WHY DO YOU LOVE MARKETING?
"Marketing has the powerful combination of art and science, head and heart to drive strategic and commercial business outcomes like no other."
Sasha Cordeiro
WHY DO YOU LOVE MARKETING?
"I love the challenge of always trying to find the right way to ensure that consumer and shopper needs are met."
Saskia Lo
WHY DO YOU LOVE MARKETING?
"Marketing asks you to be curious every single day. It asks you to tackle challenges, be empathetic, be insightful, and be creative. It balances research and data with human connection and behaviour, to create and share ideas. There's nothing better."
Sarah Myers
WHY DO YOU LOVE MARKETING?
"Marketing is brilliant blend of strategy, creativity and insights. It's always evolving – changing media landscape, marketing measurement and effectiveness and leveraging the latest mar-tech. It is a fast-paced industry, full of fun and learning."
Sarah Rosales
WHY DO YOU LOVE MARKETING?
"Marketing gives me a channel and a platform to make an impact. Creatively solving problems, leading others to find opportunities, and communicating to people from all types of backgrounds and experiences. The end product is very powerful."
Siobhan Payne
WHY DO YOU LOVE MARKETING?
"I love how integral and central marketing is within a business; you get to work with and learn from so many amazing people from all different functions. It offers so much variety and there are tangible outcomes every day to be proud of."
Stella Ong
WHY DO YOU LOVE MARKETING?
"I'm extremely passionate about investing and education. As part of Superhero's content marketing team, I get to educate, share insights and even craft strategies to maximise the impact my content can have on our community. I absolutely love it!"
Sonia Goss
WHY DO YOU LOVE MARKETING?
"I love helping small business owners achieve success through a customised marketing strategy. I thrive on the challenges presented by the ever-changing marketing climate and love seeing the fruits of our hard work."
Tanya Menzies
WHY DO YOU LOVE MARKETING?
"The creativity and diversity of ideas. The storytelling. The challenge and problem-solving. It touches every aspect of an organisation. That it is a supportive, vibrant community of passionate people adds to my love for this dynamic field."
Tara James
WHY DO YOU LOVE MARKETING?
"When marketing embeds good business strategies, with a focus on the customers, this is when the magic happens. What I enjoy is seeing the bigger picture, connecting the dots, and then implementing strategies that can be measured - and work."
Trisca Scott-Branagan
WHY DO YOU LOVE MARKETING?
"The variety to be creative one moment and deeply analytical the next; while also enabling businesses to grow and achieve their full potential."
Vanessa Lyons
WHY DO YOU LOVE MARKETING?
"For the role it plays in business growth: steering revenue, crafting change, championing customers' needs, and safeguarding the brand. Done well, it is a perfect mix of data-driven decisions and straight-up gut intuition."
