Home International Women's Day 2025 View 2025 Women in Marketing Gallery MARCH FORWARD CELEBRATING WOMEN IN MARKETING The Association of Data-driven Marketing & Advertising (ADMA) celebrates International Women’s Day by spotlighting women in marketing across the nation. This International Women's Day, 8 March, ADMA is spotlighting all the incredible women who work in marketing. This year’s International Women's Day theme is #MarchForward – commemorating 30 years since the United Nations' Beijing Declaration and Platform for Action for achieving gender equality. We encouraged people to recognise and nominate women in marketing who take bold steps to turn commitments into action, and strive for change. We know there are so many incredible women in this industry, and these are our nominees. Our CEOs Op-Ed On Women In Marketing As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression. Read now ADMA Spotlights Women in Marketing for IWD 2025 We encourage you to take the time to recognise and celebrate the women nominated by their peers, colleagues, friends, and family. They're all superstars, working to shape the future of marketing. Alicent was nominated by Shane R. and Andrew P. for having exceptional marketing knowledge and excellent strategies. Alicent Wong WHY DO YOU LOVE MARKETING? "I love that it's ever evolving and is never boring. I'm restless so it fits me to the tee! I really enjoy from working with clients from all walks of life and coming up with strategies and plans that see their businesses grow." Alison was nominated by Alicia B. for having exceptional leader and treating her team with respect and kindness. Alison Caston WHY DO YOU LOVE MARKETING? "I am fascinated with people & their behaviours. There's nothing more interesting to me than creating a customer-centric campaign or data-led initiative, and monitoring how the audience engages with the experience. I love that I'm always learning." Alison was nominated by Paul O. for working tirelessly in marketing disability services with integrity. Alison Turner WHY DO YOU LOVE MARKETING? "As a not for profit marketer, I use my marketing toolkit to support people with disability. I love using all my skills to be creative, rewarded, busy, always upskilling and know you are genuinely helping people with everything you do." Alycia was nominated by Tegan K. for being an incredible marketing strategist. Alycia Raco WHY DO YOU LOVE MARKETING? "It's a love/hate relationship! Knowing that 75% of brands could disappear and people wouldn’t care can be pretty disheartening. But this is what motivates me, because when you get it right, our work can spread through culture, and that's the holy grail!" Carmen was nominated by Laura E. for being a highly skilled digital marketer with a bright future in SEO. Carmen Gabrielle WHY DO YOU LOVE MARKETING? "Marketing is the perfect blend of data, strategy, and creativity, making every challenge exciting. I especially love working with small businesses across various industries and seeing firsthand how our efforts help them grow!" Cathy was nominated by Lisa R. for her professional acumen, authenticity, and warmth. Cathy Player WHY DO YOU LOVE MARKETING? "Blending analytics with creativity is key to building a powerful brand. At Howards Storage World, I turn clicks into clutter-free homes. The right storage solution (and the right campaign) can change lives—that’s why I love marketing!" Charlotte was nominated by Michelle C. for being a talented and innovative marketer with an enviable capacity to simultaneously juggle multiple projects. Charlotte Caldwell WHY DO YOU LOVE MARKETING? "I love marketing because it blends creativity with data-driven decision-making. The field offers continuous learning, collaboration, and diverse career opportunities, making it rewarding and fulfilling!" Emma was nominated by Tasha N. for being an outstanding marketing leader, who guides a team of seasoned pros with empathy and passion. Emma Atkin WHY DO YOU LOVE MARKETING? "Marketing, particularly B2B, is always evolving - it’s highly competitive, and I love the challenge. For me, it’s about building meaningful brand affinity, while ensuring that marketing is delivering real business impact and revenue growth." Emma was nominated by Shane R. for having a wealth of marketing knowledge to be able to get results for her clients. Emma Burton - McMurray WHY DO YOU LOVE MARKETING? "I am a storyteller at heart and marketing provides that mix of creativity, strategy, and storytelling. I love helping businesses grow and connect with their audience!" Jamie was nominated by Alicia W. for being superstar in her team, making everyone shine with her marketing excellence. Jamie Peterson WHY DO YOU LOVE MARKETING? "It excites me because every day is different. I love blending creativity with strategy. Design, social media, analytics. Supporting my team, building confidence, and finding new ways to grow our platforms make this role both dynamic and rewarding." Katelyn was nominated by Laura E. for being a highly skilled copywriter who is developing a strong sense for marketing. Katelyn Murray WHY DO YOU LOVE MARKETING? "For me, marketing is all about creativity, problem-solving, and growth. It’s exciting to explore new ideas, test strategies, and help businesses grow. No two days are ever the same, and that’s what keeps it so interesting!" Kim was nominated by Vanessa L. for being super savvy and offering a wealth of capability. Kim McConnie WHY DO YOU LOVE MARKETING? "I love marketing because it’s about shaking up the status quo. I don’t wait for consumers to tell me what they want — create something they never saw coming, but suddenly can’t live without. The thrill is in the disruption, the spark demand." Kirsten was nominated by Maria G. for being an inspiring leader and skilled marketer. Kirsten Hasler WHY DO YOU LOVE MARKETING? "Marketing is the perfect blend of art and science and I love that it challenges me to use both sides of my brain to drive both business and people growth." Laura was nominated by Rebecca N. for being a compassionate leader who champions quality, innovation and efficiency. Laura English WHY DO YOU LOVE MARKETING? "I love combining strategy and creativity to make an impact in our clients' businesses and lives. It feels really exciting to contribute new ideas to the local market and play a small part in the success of businesses on a local or national scale." Linh was nominated by Sheay D. for being an exceptional leader, championing diversity, meaningful work, and being dedicated to her team’s growth. Linh Nguyen WHY DO YOU LOVE MARKETING? "I love working in Marketing because I get to harness data, creative, and technology to connect businesses and customers to help add value to their lives. (It's also an industry that is much more technical than people often realise!)." Lorien was nominated by Shane R. for being an organisational superstar! Lorien Fearon WHY DO YOU LOVE MARKETING? "I love being able to connect small businesses with their potential customers and form those crucial client relationships. Marketing is always changing, and being able to understand the behind-the-scenes, and then chatting to clients is a true joy." Louise was nominated by Alex C. for her commitment to helping emerging leaders & being so generous with time & knowledge. Louise Laing WHY DO YOU LOVE MARKETING? "Marketing is where creativity meets strategy, data fuels big ideas & bold moves shape culture. We make people feel, think & act. It’s fast, fun & always evolving plus, we get to break rules. Marketing changes the game & I love being part of it." Maria was nominated by Aimee B. for being a trail blazer - leading from the front and enacting real change. Maria Grivas WHY DO YOU LOVE MARKETING? "I love marketing's tangible impact on business growth and shareholder value. Driving innovation, connecting with communities, and influencing market share secures marketers a key seat at the decision-making table." Marita Venter WHY DO YOU LOVE MARKETING? "I love marketing as it blends creativity and strategy for success. Effective marketing is vital for small businesses like newsagents, promoting local shopping and preserving memories." Melinda was nominated by Raelene M. for being a true collaborator and connector with huge industry experience. Melinda Duffy WHY DO YOU LOVE MARKETING? "Media and marketing is an industry unlike any other. I love that no two days are the same. We are always able to sink our teeth into fresh opportunities, challenges and ideas whilst working alongside some of the smartest people I know." Mia was nominated by Daan D. for elevating the marketing game of The Resilience Project, successfully launching a 30k-follower Instagram page and leveraging their digital ads. Mia Adams WHY DO YOU LOVE MARKETING? "My love for marketing comes from my desire to create impact. I believe that through the brands we bring to life, we’re not just existing in the world — we’re actively influencing it (and hopefully for the better)." Michelle was nominated by Sarah N. for being a visionary, brave, global, kind & creative. She embodies modern empathetic leadership, helping her team, customers, community & country. Michelle Klein WHY DO YOU LOVE MARKETING? ""Don't Sell Products, Sell Dreams." This highlights the beauty of marketing. When you sell dreams, you’re not just promoting products; you’re inviting people to imagine a better world and inspiring them to pursue those aspirations through your brand." Natasha was nominated by Lou B. for her exceptional creativity, strategic vision, and impactful designs that have greatly boosted our brand awareness. Natasha Cormier WHY DO YOU LOVE MARKETING? "Collaborating with great humans bouncing ideas around until something clicks. It’s dynamic, social, and lets you flex both your analytical and creative sides. And let’s be honest, there’s a bit of power in it—shaping how people think and act." Prue was nominated by Adam B. for being a powerhouse of passion and strategic acumen, expertly managing complex projects daily. A cultural enhancer and compassionate colleague, Prue is an inspiration! Prue Cope WHY DO YOU LOVE MARKETING? "I love how marketing blends creativity and problem solving in a dynamic, collaborative environment. I’m continually inspired by working alongside other brilliant minds to create solutions which tackle business challenges and solve real consumer needs." Rae was nominated by Mahsa M, Vanessa M, Danielle P, Esther H, Sarah N, Jacqueline A, Elana M, Steven K and Daniela M for being an exceptional marketer, mentor and inspiration! Rae Metlitzky WHY DO YOU LOVE MARKETING? "As a brand storyteller, I get to create narratives that build human connection. I thrive on challenging the attention economy with content that can cut through. It's a privilege to be creative, strategic, impactful & part of a hugely talented team." Rebecca was nominated by Laura E. and Andrew P. for being a phenomenal woman in marketing with high energy, who pursues excellence and helps anyone working alongside her. Rebecca Nordqvist WHY DO YOU LOVE MARKETING? "Marketing gives me the perfect mix of creativity and analytics that has been challenging and genuinely fun to work on everyday. Similarly, I love working with SME's to give them the opportunity to compete in the marketplace against big businesses." Rebecca was nominated by Belinda D. for her ability to lead and inspire her team while navigating industry challenges with grace and vision and embodying excellence in every aspect of her role. Rebecca Robertson WHY DO YOU LOVE MARKETING? "Put simply, brands live alongside consumers everyday. Marketing done well, can mean a brand can be inextricably linked with the milestones and moments throughout a consumer’s life. Contributing to a brand’s narrative and legacy is a privilege." Sarah was nominated by Michelle K. for being a bright light in driving our team culture to a place where people feel seen, respected, connected, engaged and empowered. She is creative, inspirational, thoughtful and an amazing ally and advocate. Sarah Nelson WHY DO YOU LOVE MARKETING? "Love marketing for the chance to represent the customer, community and our country to a wide range of audiences with creativity, care and intellect. A career we get to be proactive with our legacy." Shannan was nominated by R. for being a powerhouse behind countless successful campaigns, leading with strength, warmth, & creativity. Shannan Madden WHY DO YOU LOVE MARKETING? "I love marketing because it is a powerful tool for creating positive social impact. I leverage the full marketing mix to advocate for those who have experienced injustice and use it to help break down barriers to accessing legal support." Woody was nominated by Daniel P. for being phenomenal leader, intelligent, creative and a critical thinker, always identifying ways to enhance campaign performance. Woody Moore WHY DO YOU LOVE MARKETING? "I have always been curious about humans, always wanting to understand how they think, feel, triggers. Working in organisations like Qantas, Foxtel that have such precise customer data has bought with it so much opportunity for meaningful marketing." As a thankyou for participating, and ADMA's efforts to give back to the community, this International Women's Day, two lucky nominees will be selected at random and gifted an ADMA education voucher valued at $500 to use towards an ADMA IQ course of their choosing. Terms and conditions apply.
Alicent was nominated by Shane R. and Andrew P. for having exceptional marketing knowledge and excellent strategies. Alicent Wong WHY DO YOU LOVE MARKETING? "I love that it's ever evolving and is never boring. I'm restless so it fits me to the tee! I really enjoy from working with clients from all walks of life and coming up with strategies and plans that see their businesses grow."
Alison was nominated by Alicia B. for having exceptional leader and treating her team with respect and kindness. Alison Caston WHY DO YOU LOVE MARKETING? "I am fascinated with people & their behaviours. There's nothing more interesting to me than creating a customer-centric campaign or data-led initiative, and monitoring how the audience engages with the experience. I love that I'm always learning."
Alison was nominated by Paul O. for working tirelessly in marketing disability services with integrity. Alison Turner WHY DO YOU LOVE MARKETING? "As a not for profit marketer, I use my marketing toolkit to support people with disability. I love using all my skills to be creative, rewarded, busy, always upskilling and know you are genuinely helping people with everything you do."
Alycia was nominated by Tegan K. for being an incredible marketing strategist. Alycia Raco WHY DO YOU LOVE MARKETING? "It's a love/hate relationship! Knowing that 75% of brands could disappear and people wouldn’t care can be pretty disheartening. But this is what motivates me, because when you get it right, our work can spread through culture, and that's the holy grail!"
Carmen was nominated by Laura E. for being a highly skilled digital marketer with a bright future in SEO. Carmen Gabrielle WHY DO YOU LOVE MARKETING? "Marketing is the perfect blend of data, strategy, and creativity, making every challenge exciting. I especially love working with small businesses across various industries and seeing firsthand how our efforts help them grow!"
Cathy was nominated by Lisa R. for her professional acumen, authenticity, and warmth. Cathy Player WHY DO YOU LOVE MARKETING? "Blending analytics with creativity is key to building a powerful brand. At Howards Storage World, I turn clicks into clutter-free homes. The right storage solution (and the right campaign) can change lives—that’s why I love marketing!"
Charlotte was nominated by Michelle C. for being a talented and innovative marketer with an enviable capacity to simultaneously juggle multiple projects. Charlotte Caldwell WHY DO YOU LOVE MARKETING? "I love marketing because it blends creativity with data-driven decision-making. The field offers continuous learning, collaboration, and diverse career opportunities, making it rewarding and fulfilling!"
Emma was nominated by Tasha N. for being an outstanding marketing leader, who guides a team of seasoned pros with empathy and passion. Emma Atkin WHY DO YOU LOVE MARKETING? "Marketing, particularly B2B, is always evolving - it’s highly competitive, and I love the challenge. For me, it’s about building meaningful brand affinity, while ensuring that marketing is delivering real business impact and revenue growth."
Emma was nominated by Shane R. for having a wealth of marketing knowledge to be able to get results for her clients. Emma Burton - McMurray WHY DO YOU LOVE MARKETING? "I am a storyteller at heart and marketing provides that mix of creativity, strategy, and storytelling. I love helping businesses grow and connect with their audience!"
Jamie was nominated by Alicia W. for being superstar in her team, making everyone shine with her marketing excellence. Jamie Peterson WHY DO YOU LOVE MARKETING? "It excites me because every day is different. I love blending creativity with strategy. Design, social media, analytics. Supporting my team, building confidence, and finding new ways to grow our platforms make this role both dynamic and rewarding."
Katelyn was nominated by Laura E. for being a highly skilled copywriter who is developing a strong sense for marketing. Katelyn Murray WHY DO YOU LOVE MARKETING? "For me, marketing is all about creativity, problem-solving, and growth. It’s exciting to explore new ideas, test strategies, and help businesses grow. No two days are ever the same, and that’s what keeps it so interesting!"
Kim was nominated by Vanessa L. for being super savvy and offering a wealth of capability. Kim McConnie WHY DO YOU LOVE MARKETING? "I love marketing because it’s about shaking up the status quo. I don’t wait for consumers to tell me what they want — create something they never saw coming, but suddenly can’t live without. The thrill is in the disruption, the spark demand."
Kirsten was nominated by Maria G. for being an inspiring leader and skilled marketer. Kirsten Hasler WHY DO YOU LOVE MARKETING? "Marketing is the perfect blend of art and science and I love that it challenges me to use both sides of my brain to drive both business and people growth."
Laura was nominated by Rebecca N. for being a compassionate leader who champions quality, innovation and efficiency. Laura English WHY DO YOU LOVE MARKETING? "I love combining strategy and creativity to make an impact in our clients' businesses and lives. It feels really exciting to contribute new ideas to the local market and play a small part in the success of businesses on a local or national scale."
Linh was nominated by Sheay D. for being an exceptional leader, championing diversity, meaningful work, and being dedicated to her team’s growth. Linh Nguyen WHY DO YOU LOVE MARKETING? "I love working in Marketing because I get to harness data, creative, and technology to connect businesses and customers to help add value to their lives. (It's also an industry that is much more technical than people often realise!)."
Lorien was nominated by Shane R. for being an organisational superstar! Lorien Fearon WHY DO YOU LOVE MARKETING? "I love being able to connect small businesses with their potential customers and form those crucial client relationships. Marketing is always changing, and being able to understand the behind-the-scenes, and then chatting to clients is a true joy."
Louise was nominated by Alex C. for her commitment to helping emerging leaders & being so generous with time & knowledge. Louise Laing WHY DO YOU LOVE MARKETING? "Marketing is where creativity meets strategy, data fuels big ideas & bold moves shape culture. We make people feel, think & act. It’s fast, fun & always evolving plus, we get to break rules. Marketing changes the game & I love being part of it."
Maria was nominated by Aimee B. for being a trail blazer - leading from the front and enacting real change. Maria Grivas WHY DO YOU LOVE MARKETING? "I love marketing's tangible impact on business growth and shareholder value. Driving innovation, connecting with communities, and influencing market share secures marketers a key seat at the decision-making table."
Marita Venter WHY DO YOU LOVE MARKETING? "I love marketing as it blends creativity and strategy for success. Effective marketing is vital for small businesses like newsagents, promoting local shopping and preserving memories."
Melinda was nominated by Raelene M. for being a true collaborator and connector with huge industry experience. Melinda Duffy WHY DO YOU LOVE MARKETING? "Media and marketing is an industry unlike any other. I love that no two days are the same. We are always able to sink our teeth into fresh opportunities, challenges and ideas whilst working alongside some of the smartest people I know."
Mia was nominated by Daan D. for elevating the marketing game of The Resilience Project, successfully launching a 30k-follower Instagram page and leveraging their digital ads. Mia Adams WHY DO YOU LOVE MARKETING? "My love for marketing comes from my desire to create impact. I believe that through the brands we bring to life, we’re not just existing in the world — we’re actively influencing it (and hopefully for the better)."
Michelle was nominated by Sarah N. for being a visionary, brave, global, kind & creative. She embodies modern empathetic leadership, helping her team, customers, community & country. Michelle Klein WHY DO YOU LOVE MARKETING? ""Don't Sell Products, Sell Dreams." This highlights the beauty of marketing. When you sell dreams, you’re not just promoting products; you’re inviting people to imagine a better world and inspiring them to pursue those aspirations through your brand."
Natasha was nominated by Lou B. for her exceptional creativity, strategic vision, and impactful designs that have greatly boosted our brand awareness. Natasha Cormier WHY DO YOU LOVE MARKETING? "Collaborating with great humans bouncing ideas around until something clicks. It’s dynamic, social, and lets you flex both your analytical and creative sides. And let’s be honest, there’s a bit of power in it—shaping how people think and act."
Prue was nominated by Adam B. for being a powerhouse of passion and strategic acumen, expertly managing complex projects daily. A cultural enhancer and compassionate colleague, Prue is an inspiration! Prue Cope WHY DO YOU LOVE MARKETING? "I love how marketing blends creativity and problem solving in a dynamic, collaborative environment. I’m continually inspired by working alongside other brilliant minds to create solutions which tackle business challenges and solve real consumer needs."
Rae was nominated by Mahsa M, Vanessa M, Danielle P, Esther H, Sarah N, Jacqueline A, Elana M, Steven K and Daniela M for being an exceptional marketer, mentor and inspiration! Rae Metlitzky WHY DO YOU LOVE MARKETING? "As a brand storyteller, I get to create narratives that build human connection. I thrive on challenging the attention economy with content that can cut through. It's a privilege to be creative, strategic, impactful & part of a hugely talented team."
Rebecca was nominated by Laura E. and Andrew P. for being a phenomenal woman in marketing with high energy, who pursues excellence and helps anyone working alongside her. Rebecca Nordqvist WHY DO YOU LOVE MARKETING? "Marketing gives me the perfect mix of creativity and analytics that has been challenging and genuinely fun to work on everyday. Similarly, I love working with SME's to give them the opportunity to compete in the marketplace against big businesses."
Rebecca was nominated by Belinda D. for her ability to lead and inspire her team while navigating industry challenges with grace and vision and embodying excellence in every aspect of her role. Rebecca Robertson WHY DO YOU LOVE MARKETING? "Put simply, brands live alongside consumers everyday. Marketing done well, can mean a brand can be inextricably linked with the milestones and moments throughout a consumer’s life. Contributing to a brand’s narrative and legacy is a privilege."
Sarah was nominated by Michelle K. for being a bright light in driving our team culture to a place where people feel seen, respected, connected, engaged and empowered. She is creative, inspirational, thoughtful and an amazing ally and advocate. Sarah Nelson WHY DO YOU LOVE MARKETING? "Love marketing for the chance to represent the customer, community and our country to a wide range of audiences with creativity, care and intellect. A career we get to be proactive with our legacy."
Shannan was nominated by R. for being a powerhouse behind countless successful campaigns, leading with strength, warmth, & creativity. Shannan Madden WHY DO YOU LOVE MARKETING? "I love marketing because it is a powerful tool for creating positive social impact. I leverage the full marketing mix to advocate for those who have experienced injustice and use it to help break down barriers to accessing legal support."
Woody was nominated by Daniel P. for being phenomenal leader, intelligent, creative and a critical thinker, always identifying ways to enhance campaign performance. Woody Moore WHY DO YOU LOVE MARKETING? "I have always been curious about humans, always wanting to understand how they think, feel, triggers. Working in organisations like Qantas, Foxtel that have such precise customer data has bought with it so much opportunity for meaningful marketing."