Home IQ Education Unlocking Personalisation and Automation Customer Experience Virtual Class Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation Download brochure Instructor: Simone Blakers Founder of Liquid CX, Simone combines emerging technology, data and social media to design experiences that customers share. Overview Program Who should do this course ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply Customer Experience Unlocking Personalisation and Automation Two full days in our virtual classroom. Live, interactive sessions. instructor Simone Blakers Virtual Classrooms Unlocking Personalisation and Automation 10-11 April 2025 10-04-2025 ADMA Member $1,595.00 Per Person pp *including GST Non-Member $1,995.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Understand how to develop personalised and automated experiences to deliver on marketing goals. Whilst most marketers recognize the power of providing customers with timely, personalised experiences – many don’t actually know where to start or how to effectively execute these activities. This course demystifies the elements required to unlock personalisation and marketing automation in your organisation. It is tech stack agnostic and is designed to provide practical skills that are transferable across any martech environment. You will not only learn the executional frameworks but also apply them to your organisation through hands-on group exercises. Duration: 2 full-days, 9.00am - 5.00pm AEST Next Course Dates: 10 April and 11 April 2025 Key Course Outcomes: Ability to personalise and automate experiences in your organisation Develop an automation sequence for one moment-that-matters Identify the relevant data you can use to personalise an experience The ability to develop the right content/messaging tone of voice and assets Audit which channels would be best to personalise and automate Create a testing plan Understand how tech supports your marketing automation plans Course Covers: How personalisation and automation relate Inspirational global examples across numerous industry categories The transformational shifts and principles required for personalisation How data signals are used to target the right audience at the right time The evolution of rules based decisioning and contact strategies to machine learning and AI Journey orchestration exercises to develop an automation sequence Best practices of personalised content, including evolved briefing and approval processes How to use modular content and data-variables Balancing explicit and implicit data insight with the right tone of voice Exploring channel intimacy and sequencing How to measure always-on programs, the tips and tricks of getting out of reporting quick-sand, by laddering vanity metrics to KPIs Optimisation best practices and a template for a split testing plan Demystifying the martech stack required to execute automated, personalised experiences Who should do this course? This course is at a Developing Learning Level. This course is designed to help you upgrade your existing knowledge, giving you the confidence to apply in practice, and the opportunity to double down on your abilities and develop your existing skills. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Leading Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals. Customer Experience CUSTOMER JOURNEY MAPPING Popular! Applying Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals. Customer Experience RETENTION MARKETING STRATEGY Applying Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course. Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Applying Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app
ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply
Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Leading Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals.
Customer Experience CUSTOMER JOURNEY MAPPING Popular! Applying Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
Customer Experience RETENTION MARKETING STRATEGY Applying Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course.
Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Applying Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app