Understand how to develop personalised and automated experiences to deliver on marketing goals.

Whilst most marketers recognize the power of providing customers with timely, personalised experiences – many don’t actually know where to start or how to effectively execute these activities.

This course demystifies the elements required to unlock personalisation and marketing automation in your organisation. It is tech stack agnostic and is designed to provide practical skills that are transferable across any martech environment.

You will not only learn the executional frameworks but also apply them to your organisation through hands-on group exercises.

Duration: 2 full-days, 9.00am - 5.00pm AEST

Next Course Dates: 20 November and 21 November 2024

Course Covers:

• How personalisation and automation relate Inspirational global examples across numerous industry categories

• The transformational shifts and principles required for personalisation

• How data signals are used to target the right audience at the right time

• The evolution of rules based decisioning and contact strategies to machine learning and AI

• Journey orchestration exercises to develop an automation sequence

• Best practices of personalised content, including evolved briefing and approval processes

• How to use modular content and data-variables

• Balancing explicit and implicit data insight with the right tone of voice

• Exploring channel intimacy and sequencing

• How to measure always-on programs, the tips and tricks of getting out of reporting quick-sand, by laddering vanity metrics to KPIs

• Optimisation best practices and a template for a split testing plan

• Demystifying the martech stack required to execute automated, personalised experiences

Who should do this course?

This course is at a Developing Learning Level. This course is designed to help you upgrade your existing knowledge, giving you the confidence to apply in practice, and the opportunity to double down on your abilities and develop your existing skills.