Home IQ Education Behavioural Economics Certificate Insights Online Behavioural Economics Certificate Understand the psychology of human behavior and decision-making patterns that drive consumer’s choice. Download brochure Overview Program Who should do this course Insights Behavioural Economics Certificate Self-paced with 30-40 hours of online content, available for 6 months. Online Behavioural Economics Online Certificate ADMA Member $2,100.00 Per Person pp *including GST Non-Member $2,845.00 Per Person pp *including GST Learn about consumer behaviour patterns and psychology and study behavioural economics examples. Behavioural Economics is the study of psychology, human behaviour, and decision-making patterns that drive consumer choice. Understanding behavioural economics is important for developing new products or product features as well as input to making better marketing decisions. In this course, you will learn how to become a successful marketer by utilising economic and psychology-driven insights. Understanding how to change your customers’ behaviour and the mechanisms that drive your customers’ choice will help marketers develop a better value proposition that will fit their target audience. Key Certificate Outcomes: Learn about consumer behavior patterns and psychology and study behavioural economics examples Understand how to change your customers’ behavior and mechanisms that drive your customers’ choice will help marketers develop a better value proposition that will fit their target audience. Who should do this course? This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. Modules Module 1: Introduction to behavioural science What is Behavioural Economics? Why we should use behavioural economics in marketing Three ways you could be harnessing behavioural economics Module 2: Behavioural science themes The danger of claimed data – why it is better to observe behaviour than listen to consumer claims Overestimating the importance of target audiences Give more emphasis to target contexts Module 3: How some of the most successful campaigns of all time have been based on biases De Beers - anchoring Nespresso – price relativity Module 4: Introduction to the Behavioural Economics framework Frame works MINDSPACE and EAST The government implementation of Behavioural Economics Module 5: Make it easy How small pieces of friction can have a disproportionate influence on behaviour – look at the example of suicides (North Sea gas and paracetamol) How many brands suffer from choice paralysis and what they can do about it Module 6: How to run a robust experiment Setting up your hypothesis Understand the context with in the data Reach meaningful conclusions Module 7: Make it attractive How consumers don’t have enough time or energy to weigh up decision rationally. How prices can be made to appear more attractive - scope insensitivity & payment method How promotions can be made to appear more attractive – plausibility Counter-intuitive ways of boosting attractiveness: pratfall effect Module 8: Make it social How consumers look to others when making decisions Show how social proof can backfire Show how social proof can be used creatively Module 9: Make it timely How the same message can have a markedly different effect depending on when people hear it Why talking to consumers after a life-event is a window of opportunity How brands can capitalise on the fresh start effect Why brands should give disproportionate emphasis to the peak and final moment of the experience they create Assessment: 1 one-hour exam. Share your achievement At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges What is the class format? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat. Frequently asked questions Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Insights BEHAVIOURAL ECONOMICS CERTIFICATE Popular! Leading Behavioural Economics Certificate Understand the theory and practice of assembling simple experiments and applying the results.
Share your achievement At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges
What is the class format? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Insights BEHAVIOURAL ECONOMICS CERTIFICATE Popular! Leading Behavioural Economics Certificate Understand the theory and practice of assembling simple experiments and applying the results.