Data and Analysis
CONQUER YOUR MARKETING CAPABILITY GAP
Whether it’s your digital marketing campaigns, copywriting, or compliance training – now is the time to conquer your marketing. Apply the code CONQUER20 at checkout to save 20% on all ADMA courses and certificates*.
*Terms and conditions apply
Data and Analysis
Self-paced with 8-10 hours of online content, available for 6 months.
Data and Analysis Course
Learn the core principles, concepts and practical applications of data and analytical techniques in digital and data-driven marketing.
Duration: online course, self-paced, 8-10 hours completion, up to 6 months to complete.
Assessment: 30 minute multiple choice assessment at the end of the course
Key Course Outcomes
|
Course Covers:
-
Module 1: Defining Data
-
Module 2: Data Quality
-
Module 3: Data Management
-
Module 4: Database Structures
-
Module 5: Data – Preparation and Mining
-
Module 6: Data – Segmentation and Predictive Modelling
-
Module 7: Data Security
-
Module 8: Data Governance
Who should do this course?
|
|
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. |
What is the class format?
The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
DATA AND
ANALYSIS
Data and Analysis Course
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
DIGITAL
ANALYTICS
FOR MARKETERS
Digital Analytics for Marketers
Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.
