Home IQ Education Tactics Send your campaigns to winning heights with ADMA IQ's tactical marketing courses Our tactical courses aim to empower marketers with the know-how to attract, engage, and persuade as part of a practical marketing approach. These courses cover customer experience, using and choosing effective technology, ensuring that your marketing is compliant and finally, how to pull it all together through campaign integration and confident copywriting. And as you would expect from ADMA, all our courses are taught by leading industry practitioners who have expert experience in bringing campaigns to life in market. Meet your instructors Simone Blakers Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emerging technology, data and social media to design experiences that customers love to share. Sarla Fernando Sarla is a globally experienced, digitally-grounded professional, proficient in developing commercial Digital Marketing and Privacy strategies, and Data Governance and Optimisation strategies for large multi divisional/ multi-national businesses. Michaela Aguilar Michaela Aguilar has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes. Mike Zeederberg Mike Zeederberg, Managing Director at Zuni, has been a leading figure in the digital marketing industry both in Australia and overseas for 20 years. He has held senior management roles in a number of digital agencies. View our Tactics Courses and Certificates below Customer Experience Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Advanced Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals. Customer Experience RETENTION MARKETING STRATEGY Developing Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course. Customer Experience CUSTOMER JOURNEY MAPPING Popular! Developing Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals. Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Developing Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app Marketing Technology Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Advanced Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems. Compliance Compliance PRIVACY AND COMPLIANCE FOR MARKETERS Popular! Advanced Privacy and Compliance for Marketers Manage your marketing within the boundaries of privacy and compliance and get up to speed with current marketing content laws. Campaign Integration Campaign Integration DIGITAL MARKETING CERTIFICATE Popular! Advanced Digital Marketing Certificate 100% completion rate 100% satisfaction Vetted by industry leaders Campaign Integration EMAIL MARKETING STRATEGY Implementing Email Marketing Strategy The email marketing course to take your email game to the next level. Campaign Integration DIGITAL MARKETING ESSENTIALS Foundational Digital Marketing Essentials Advance your career with a digital marketing course. Learn digital marketing essentials and how to leverage technology and data to drive results. Campaign Integration SOCIAL MEDIA MARKETING ESSENTIALS Popular! Foundational Social Media Marketing Essentials Course Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix. Campaign Integration CONVERSION RATE OPTIMISATION Foundational Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration DIGITAL MARKETING STRATEGY Implementing Digital Marketing Strategy Strategy counts. Drive your business forward with effective digital strategy development. Load More
Send your campaigns to winning heights with ADMA IQ's tactical marketing courses Our tactical courses aim to empower marketers with the know-how to attract, engage, and persuade as part of a practical marketing approach. These courses cover customer experience, using and choosing effective technology, ensuring that your marketing is compliant and finally, how to pull it all together through campaign integration and confident copywriting. And as you would expect from ADMA, all our courses are taught by leading industry practitioners who have expert experience in bringing campaigns to life in market.
Simone Blakers Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emerging technology, data and social media to design experiences that customers love to share.
Sarla Fernando Sarla is a globally experienced, digitally-grounded professional, proficient in developing commercial Digital Marketing and Privacy strategies, and Data Governance and Optimisation strategies for large multi divisional/ multi-national businesses.
Michaela Aguilar Michaela Aguilar has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes.
Mike Zeederberg Mike Zeederberg, Managing Director at Zuni, has been a leading figure in the digital marketing industry both in Australia and overseas for 20 years. He has held senior management roles in a number of digital agencies.
Customer Experience CUSTOMER EXPERIENCE CERTIFICATE Popular! Advanced Customer Experience Certificate Equip yourself with the knowledge and skills to develop customer experience programs to achieve aquisition and retention goals.
Customer Experience RETENTION MARKETING STRATEGY Developing Retention Marketing Strategy Maximise your customer investments with Australia's leading retention marketing course.
Customer Experience CUSTOMER JOURNEY MAPPING Popular! Developing Customer Journey Mapping Your pathway to putting your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
Customer Experience UNLOCKING PERSONALISATION AND AUTOMATION Developing Unlocking Personalisation and Automation Build the practical skill set needed to drive personalisation and automation in your organisation. Understand the frameworks and how to app
Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Advanced Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.
Compliance PRIVACY AND COMPLIANCE FOR MARKETERS Popular! Advanced Privacy and Compliance for Marketers Manage your marketing within the boundaries of privacy and compliance and get up to speed with current marketing content laws.
Campaign Integration DIGITAL MARKETING CERTIFICATE Popular! Advanced Digital Marketing Certificate 100% completion rate 100% satisfaction Vetted by industry leaders
Campaign Integration EMAIL MARKETING STRATEGY Implementing Email Marketing Strategy The email marketing course to take your email game to the next level.
Campaign Integration DIGITAL MARKETING ESSENTIALS Foundational Digital Marketing Essentials Advance your career with a digital marketing course. Learn digital marketing essentials and how to leverage technology and data to drive results.
Campaign Integration SOCIAL MEDIA MARKETING ESSENTIALS Popular! Foundational Social Media Marketing Essentials Course Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.
Campaign Integration CONVERSION RATE OPTIMISATION Foundational Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration DIGITAL MARKETING STRATEGY Implementing Digital Marketing Strategy Strategy counts. Drive your business forward with effective digital strategy development.