Home IQ Education Data and Analysis Learnings Online Data and Analysis Learn the core principles, concepts and practical applications of data and analytical techniques in digital and data-driven marketing. Download brochure Overview Program Who should do this course Learnings Data and Analysis Self-paced with 8-10 hours of online content, available for 6 months. Online Data and Analysis Course ADMA Member $550.00 Per Person pp *including GST Non-Member $750.00 Per Person pp *including GST Learn the core principles, concepts and practical applications of data and analytical techniques in digital and data-driven marketing. Duration: online course, self-paced, 8-10 hours completion, up to 6 months to complete. Assessment: 30 minute multiple choice assessment at the end of the course Key Course Outcomes Identify the drivers of value, risk, and cost in data used by the marketing department and plan your organisational strategy for data collection, permissioning, and management. Create an effective data management strategy and build a secure data management culture that enables marketing innovation that adheres to current and forthcoming legislation and regulation Course Covers: Module 1: Defining Data Module 2: Data Quality Module 3: Data Management Module 4: Database Structures Module 5: Data – Preparation and Mining Module 6: Data – Segmentation and Predictive Modelling Module 7: Data Security Module 8: Data Governance Who should do this course? This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. What is the class format? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Learnings DATA AND ANALYSIS Leading Data and Analysis Course Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing. Learnings DIGITAL ANALYTICS FOR MARKETERS Leading Digital Analytics for Marketers Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.
What is the class format? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Learnings DATA AND ANALYSIS Leading Data and Analysis Course Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
Learnings DIGITAL ANALYTICS FOR MARKETERS Leading Digital Analytics for Marketers Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.