Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Aug 2024 6 minutes Introducing ADMA's Capability Compass Together with renowned marketing academic Mark Ritson and industry CMO’s, ADMA have created the Capability Compass – a pioneering marketing skills assessment tool which identifies developmental opportunities for marketers within larger teams. 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Article 13th Aug 2024 ‘Brands have forgotten the art of storytelling’: THE ICONIC’s Joanna Robinson on the importance of brand Ahead of her keynote at the ADMA Global Forum, Joanna Robinson, Chief Marketing Officer at THE ICONIC, gives us an inside look at her first 18 months in the role, and shares her opinion on why brand building should remain a top priority for businesses in challenging times. Article 07th Aug 2024 Attention, humour, and creativity: Uber's Lucinda Barlow on elevating marketing for the future Ahead of her appearance at the ADMA Global Forum this month, Lucinda Barlow, Senior Director, Head of International Marketing, shares her insights on the power of humour in brand-led growth, scaling global platforms with local relevance, and how the fundamentals of marketing will still hold true in an AI world. Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector. Load More
Article 29th Aug 2024 6 minutes Introducing ADMA's Capability Compass Together with renowned marketing academic Mark Ritson and industry CMO’s, ADMA have created the Capability Compass – a pioneering marketing skills assessment tool which identifies developmental opportunities for marketers within larger teams.
Article 28th Aug 2024 6 minutes The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.
Article 14th Aug 2024 9 mins From heritage to innovation: IAG’s Michelle Klein on revamping customer experience Ahead of her appearance at the ADMA Global Forum, Michelle Klein, Chief Customer and Marketing Officer at IAG, discusses the importance of mastering the basics, leveraging almost 100 years of heritage, and how the 'Help' brand platform is redefining NRMA Insurance’s commitment to customer-centricity.
Article 13th Aug 2024 ‘Brands have forgotten the art of storytelling’: THE ICONIC’s Joanna Robinson on the importance of brand Ahead of her keynote at the ADMA Global Forum, Joanna Robinson, Chief Marketing Officer at THE ICONIC, gives us an inside look at her first 18 months in the role, and shares her opinion on why brand building should remain a top priority for businesses in challenging times.
Article 07th Aug 2024 Attention, humour, and creativity: Uber's Lucinda Barlow on elevating marketing for the future Ahead of her appearance at the ADMA Global Forum this month, Lucinda Barlow, Senior Director, Head of International Marketing, shares her insights on the power of humour in brand-led growth, scaling global platforms with local relevance, and how the fundamentals of marketing will still hold true in an AI world.
Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector.