BEST PRACTICE IN CUSTOMER JOURNEY MAPPING FREE WEBINAR Home Resources Best Practice in Customer Journey Mapping Webinar Customer Experience WEBINAR Best Practice in Customer Journey Mapping "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Mapping the customer journey is a visual representation, which includes the challenges a customer needs to solve at each stage, the channels they are using, as well as the emotions they experience along the way. Not to be confused with a purchase journey, customer journey mapping helps you better understand how customers interact with your products and services so you can develop a robust customer-centric marketing strategy. Participants will receive a downloadable toolkit at the end of the webinar. FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A WHO SHOULD ATTEND? Applying This webinar is suitable for marketers already working within a marketing context with direct or indirect access to the martech of a business or organisation, and there is some assumed knowledge. These courses and certificates are designed to give a strong a strong foundation across all the pillars of digital marketing. Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy Digital content marketers responsible for the execution or planning of how digital and offline channels are used Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning MEET MIKE ZEEDERBERG Mike is a leading figure in the digital marketing industry, both in Australia and overseas. He has held senior management roles in several digital agencies, the latest as Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. Mike is the subject matter expert that teaches several ADMA IQ courses and has been on the judging panel for several industry awards. Mike works alongside ADMA IQ in instructing Customer Journey Mapping, B2B Customer Journey Mapping and Email Marketing Strategy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual. Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt. 08th May 2022 4 mins Shifting shapes: What's a T-shaped marketer and how do you become one? It seems the industry has been talking about the changing face of marketing forever. And while the fundamentals haven’t changed much (even back then we were focused on the customer and leveraging data), today the marketing landscape couldn’t be more different than six decades ago. Article 16th Nov 2021 How to deliver a great customer experience There is a lot of talk and debate about ‘Customer Experience’. What it isn’t, what it is…and more often than not, how a new and easy to install piece of marketing technology will solve all of your CX objectives! Article 12th Oct 2021 3 mins Behavioural Economics expert urges marketers to “act now” Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions. Article 01st Jun 2021 6 min Customer experience revolution underway thanks to AI and ML From columns and rows to collaboration and compliance, data-led insights and new technology is enabling a brave new world of data-led marketing opportunities. Load More
FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A
Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual.
Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt.
08th May 2022 4 mins Shifting shapes: What's a T-shaped marketer and how do you become one? It seems the industry has been talking about the changing face of marketing forever. And while the fundamentals haven’t changed much (even back then we were focused on the customer and leveraging data), today the marketing landscape couldn’t be more different than six decades ago.
Article 16th Nov 2021 How to deliver a great customer experience There is a lot of talk and debate about ‘Customer Experience’. What it isn’t, what it is…and more often than not, how a new and easy to install piece of marketing technology will solve all of your CX objectives!
Article 12th Oct 2021 3 mins Behavioural Economics expert urges marketers to “act now” Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions.
Article 01st Jun 2021 6 min Customer experience revolution underway thanks to AI and ML From columns and rows to collaboration and compliance, data-led insights and new technology is enabling a brave new world of data-led marketing opportunities.