WEBINAR
Best Practice in Customer Journey Mapping
"The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Mapping the customer journey is a visual representation, which includes the challenges a customer needs to solve at each stage, the channels they are using, as well as the emotions they experience along the way. Not to be confused with a purchase journey, customer journey mapping helps you better understand how customers interact with your products and services so you can develop a robust customer-centric marketing strategy.
Participants will receive a downloadable toolkit at the end of the webinar.
FILL OUT THE FORM
WEBINAR DETAILS
Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals.
To gain instant access this FREE webinar, fill out the form.
WHAT WILL YOU LEARN?
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Why customer journey mapping is important
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The essentials of a CJM + 5 best practice tips
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Common mistakes and how to avoid them
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Stress testing a CJM
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Q&A
WHO SHOULD ATTEND?
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This webinar is suitable for marketers already working within a marketing context with direct or indirect access to the martech of a business or organisation, and there is some assumed knowledge. These courses and certificates are designed to give a strong a strong foundation across all the pillars of digital marketing.
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MEET MIKE ZEEDERBERG
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Mike is a leading figure in the digital marketing industry, both in Australia and overseas. He has held senior management roles in several digital agencies, the latest as Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. Mike is the subject matter expert that teaches several ADMA IQ courses and has been on the judging panel for several industry awards. Mike works alongside ADMA IQ in instructing Customer Journey Mapping, B2B Customer Journey Mapping and Email Marketing Strategy. |
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In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Ogilvy and KFC have won this year’s Creativity & Effectiveness Campaign of the Year for “The greatest loyalty program no one knew they were a part of” at the AC&E Awards, held in Sydney at the end of October.
Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do
According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to.
In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
