BEST PRACTICE IN CUSTOMER JOURNEY MAPPING FREE WEBINAR Home Resources Best Practice in Customer Journey Mapping Webinar Customer Experience WEBINAR Best Practice in Customer Journey Mapping "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Mapping the customer journey is a visual representation, which includes the challenges a customer needs to solve at each stage, the channels they are using, as well as the emotions they experience along the way. Not to be confused with a purchase journey, customer journey mapping helps you better understand how customers interact with your products and services so you can develop a robust customer-centric marketing strategy. Participants will receive a downloadable toolkit at the end of the webinar. FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A WHO SHOULD ATTEND? Applying This webinar is suitable for marketers already working within a marketing context with direct or indirect access to the martech of a business or organisation, and there is some assumed knowledge. These courses and certificates are designed to give a strong a strong foundation across all the pillars of digital marketing. Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy Digital content marketers responsible for the execution or planning of how digital and offline channels are used Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning MEET MIKE ZEEDERBERG Mike is a leading figure in the digital marketing industry, both in Australia and overseas. He has held senior management roles in several digital agencies, the latest as Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. Mike is the subject matter expert that teaches several ADMA IQ courses and has been on the judging panel for several industry awards. Mike works alongside ADMA IQ in instructing Customer Journey Mapping, B2B Customer Journey Mapping and Email Marketing Strategy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 14th Apr 2020 15 mins Impact of coronavirus on marketing industry COVID-19 has rapidly remade the world in which marketers work. It’s a radical and immediate transformation. Almost 90 percent of Australian organisations have encouraged their staff to work from home according to Gartner. Article 13th Nov 2019 5 mins When points aren’t enough: Tackling customer retention and loyalty In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 05th Nov 2019 5 mins Ogilvy and KFC win AC&E Creativity & Effectiveness Campaign of the Year Pinnacle Award Ogilvy and KFC have won this year’s Creativity & Effectiveness Campaign of the Year for “The greatest loyalty program no one knew they were a part of” at the AC&E Awards, held in Sydney at the end of October. Article 14th Oct 2019 4 mins Making customer centric practices work for you Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to. Research 06th Jun 2018 Tech Guide: Integrated Commerce In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Load More
FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A
Article 14th Apr 2020 15 mins Impact of coronavirus on marketing industry COVID-19 has rapidly remade the world in which marketers work. It’s a radical and immediate transformation. Almost 90 percent of Australian organisations have encouraged their staff to work from home according to Gartner.
Article 13th Nov 2019 5 mins When points aren’t enough: Tackling customer retention and loyalty In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 05th Nov 2019 5 mins Ogilvy and KFC win AC&E Creativity & Effectiveness Campaign of the Year Pinnacle Award Ogilvy and KFC have won this year’s Creativity & Effectiveness Campaign of the Year for “The greatest loyalty program no one knew they were a part of” at the AC&E Awards, held in Sydney at the end of October.
Article 14th Oct 2019 4 mins Making customer centric practices work for you Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do
Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to.
Research 06th Jun 2018 Tech Guide: Integrated Commerce In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.