BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 19th Dec 2024 10 mins 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year. Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future. Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach. Article 25th Nov 2024 10 mins Dark patterns and behavioural science: Where’s the ethical line? Discover how to navigate the fine line between persuasion and manipulation in marketing, with insights from experts on ethical strategies. Article 25th Nov 2024 13 mins The top skills needed by marketers in 2025 Highly regarded industry experts and Australia's top CMOs and marketing leaders weigh in on what they see as the most necessary skills to elevate for the future of marketing. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 19th Dec 2024 10 mins 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year.
Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future.
Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year.
Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach.
Article 25th Nov 2024 10 mins Dark patterns and behavioural science: Where’s the ethical line? Discover how to navigate the fine line between persuasion and manipulation in marketing, with insights from experts on ethical strategies.
Article 25th Nov 2024 13 mins The top skills needed by marketers in 2025 Highly regarded industry experts and Australia's top CMOs and marketing leaders weigh in on what they see as the most necessary skills to elevate for the future of marketing.