BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 14th Dec 2022 5 mins Paul McCrory: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Paul McCrory wraps up 2022, and delves into what marketers can do to pave a path forward. Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them. Article 01st Dec 2022 14 mins 5 common examples of misleading and deceptive conduct When it comes to Australian Consumer Law, misleading and deceptive conduct covers a lot of ground. Read on to learn more about it – and how to avoid it. Article 30th Nov 2022 25 mins PETs: What marketers should know to start the right conversations This guide looks at privacy enhancing technologies (PETs) in some detail. It is intended to be a guide for marketers with a specific lens on the role PETs may play in assisting with an organisations data protection responsibilities. Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations. Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 14th Dec 2022 5 mins Paul McCrory: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Paul McCrory wraps up 2022, and delves into what marketers can do to pave a path forward.
Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them.
Article 01st Dec 2022 14 mins 5 common examples of misleading and deceptive conduct When it comes to Australian Consumer Law, misleading and deceptive conduct covers a lot of ground. Read on to learn more about it – and how to avoid it.
Article 30th Nov 2022 25 mins PETs: What marketers should know to start the right conversations This guide looks at privacy enhancing technologies (PETs) in some detail. It is intended to be a guide for marketers with a specific lens on the role PETs may play in assisting with an organisations data protection responsibilities.
Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations.
Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google.