BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 06th Oct 2022 11 mins 5 tips for maintaining customer subscriptions Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty? Article 06th Oct 2022 10 mins Your quick guide to customer journey mapping If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you. Article 06th Oct 2022 11 mins 5 steps to build customer loyalty Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty? Article 06th Oct 2022 6 mins UM Worldwide: ADMA Regulatory Working Group Member Joshua Lowcock from UM explains why regulatory success depends on a unified approach and how creative marketing can set businesses up for the future. Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace. Article 26th Sep 2022 7 mins WooliesX: Members Spotlight Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 06th Oct 2022 11 mins 5 tips for maintaining customer subscriptions Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty?
Article 06th Oct 2022 10 mins Your quick guide to customer journey mapping If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you.
Article 06th Oct 2022 11 mins 5 steps to build customer loyalty Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty?
Article 06th Oct 2022 6 mins UM Worldwide: ADMA Regulatory Working Group Member Joshua Lowcock from UM explains why regulatory success depends on a unified approach and how creative marketing can set businesses up for the future.
Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace.
Article 26th Sep 2022 7 mins WooliesX: Members Spotlight Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry.