BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. 29th Aug 2024 10 minutes Turning finance from a foe into a friend It can often seem like CMOs are from Mars and CFOs are from Venus, leading to tension and making marketing budgets too easy to slash. But Paul Sinkinson, Managing Director (Australia) of Analytic Partners, has a secret sauce to help these two massive roles work together - and make sweet business outcomes. Article 29th Aug 2024 8 minutes ‘Performance is just renting customers’: Analytic Partners’ Paul Sinkinson on why brands need to think long term At a time when businesses are tempted by the allure of quick wins, Paul Sinkinson, Managing Director (Australia) of Analytic Partners, shares his insights on why brand marketing is crucial for long-term success, the pitfalls of overemphasising performance marketing, and the importance of being challenged in your career. 29th Aug 2024 15 minutes Key Takeaways from ADMA Global Forum 2024 This year’s ADMA Global Forum was jam-packed with insights from some of the world’s leading marketing experts. If you didn’t manage to come along, this is a snapshot of some of the insights shared on stage. 29th Aug 2024 12 minutes Why Brand Building Should be a Priority Right Now Brand marketing is making a comeback. Find out why it's essential for growth with tips from industry leaders on building a strong brand identity. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
29th Aug 2024 10 minutes Turning finance from a foe into a friend It can often seem like CMOs are from Mars and CFOs are from Venus, leading to tension and making marketing budgets too easy to slash. But Paul Sinkinson, Managing Director (Australia) of Analytic Partners, has a secret sauce to help these two massive roles work together - and make sweet business outcomes.
Article 29th Aug 2024 8 minutes ‘Performance is just renting customers’: Analytic Partners’ Paul Sinkinson on why brands need to think long term At a time when businesses are tempted by the allure of quick wins, Paul Sinkinson, Managing Director (Australia) of Analytic Partners, shares his insights on why brand marketing is crucial for long-term success, the pitfalls of overemphasising performance marketing, and the importance of being challenged in your career.
29th Aug 2024 15 minutes Key Takeaways from ADMA Global Forum 2024 This year’s ADMA Global Forum was jam-packed with insights from some of the world’s leading marketing experts. If you didn’t manage to come along, this is a snapshot of some of the insights shared on stage.
29th Aug 2024 12 minutes Why Brand Building Should be a Priority Right Now Brand marketing is making a comeback. Find out why it's essential for growth with tips from industry leaders on building a strong brand identity.