Home Resources Explaining NFTs Campaign Integration Explaining NFTs Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What are NFTs? Video Transcript Simone Blakers: Now our final trend is NFTs. Really here we're looking at tradable digital value. So an NFT is a Non-Fungible Token. These are digital assets or original artworks that cannot be replicated because they have a unique identifier that is registered in the blockchain. Here we see Hot Wheels launching a Christmas collection in December 2021 of 40 different, highly collectible NFTs. And here we see Twitter coming onboard. You can customise your profile by connecting your account to your NFTs. And if you have a registered NFT, lock it in a mobile wallet collection - you have that in a blockchain. It will give you a special hexagon designed shape that you can put your verified NFT into. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 24th Mar 2022 3 min Data Drivers: Marketing lessons from Formula One legend Mark Webber As it turns out, marketing and professional racing share a lot of similarities - they’re both fast paced, data-driven and always employing new technology to get the best results. Article 21st Mar 2022 3 min 5 tips to build a booming business from The Iconic’s Adam Jacobs. Adam Jacobs co-founded The Iconic and is a bona fide Australian retail celebrity. Ahead of his keynote address at ADMA’s Global Forum on March 29, he shares his secrets for success. Article 23rd Feb 2022 4 min 7 critical skills to stay relevant in digital marketing Given digital strategy, data and search are topping the digital trends for 2022, what are the most important skills you should focus on this year? Article 13th Dec 2021 3 mins Career Inspiration for the New Year: 5 Pieces of Advice from the Experts Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 13th Dec 2021 Five reasons marketers must attend ADMA Global Forum 2022 Top global and local speakers, marketing trends unpacked and an unmissable networking opportunity are among the attractions of Australia’s best marketing conference in 2022. Article 26th Nov 2021 10 mins Marketers lack important data and MarTech skills Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Load More
Article 24th Mar 2022 3 min Data Drivers: Marketing lessons from Formula One legend Mark Webber As it turns out, marketing and professional racing share a lot of similarities - they’re both fast paced, data-driven and always employing new technology to get the best results.
Article 21st Mar 2022 3 min 5 tips to build a booming business from The Iconic’s Adam Jacobs. Adam Jacobs co-founded The Iconic and is a bona fide Australian retail celebrity. Ahead of his keynote address at ADMA’s Global Forum on March 29, he shares his secrets for success.
Article 23rd Feb 2022 4 min 7 critical skills to stay relevant in digital marketing Given digital strategy, data and search are topping the digital trends for 2022, what are the most important skills you should focus on this year?
Article 13th Dec 2021 3 mins Career Inspiration for the New Year: 5 Pieces of Advice from the Experts Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 13th Dec 2021 Five reasons marketers must attend ADMA Global Forum 2022 Top global and local speakers, marketing trends unpacked and an unmissable networking opportunity are among the attractions of Australia’s best marketing conference in 2022.
Article 26th Nov 2021 10 mins Marketers lack important data and MarTech skills Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.