Home Resources Explaining Smart Content Campaign Integration Explaining Smart Content Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What is SMART Content? Video Transcript Simone Blakers: Smart content is content that is personalised based on a kind of data input. Technology is needed to automate this and to make it a real time dynamically generated experience. Now the beauty of digital is that smart content doesn't really feel like marketing - it's what we're aiming for. It's that experience feels intuitive, enjoyable, useful and in fact these days, consumers almost expect it. That is thanks to Netflix. So kind of data inputs do we need? Well remember we talked about the different targeting and segmentation options. These are the types of data inputs that we can actually use to personalise from as well. Now they could be PII (Personally Identifiable or Declared Data); people's names, contact details, accounts status, order history, preferences, interests - things like that. But if we've got Non-PII data that behaviour data, contextual and geo-targeted data. Things like keyword, browsing paths, click streams, basket histories, content consumption, or usage. These are also ways we can actually personalise. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 10th May 2023 7 mins Top 7 digital skills for marketers in 2023 Digital marketing is increasingly layered in its complexity. As it continues to evolve rapidly, marketers must try to keep up by continually developing their knowledge and capabilities. Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies. Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go. Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed. Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost. Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'. Load More
Article 10th May 2023 7 mins Top 7 digital skills for marketers in 2023 Digital marketing is increasingly layered in its complexity. As it continues to evolve rapidly, marketers must try to keep up by continually developing their knowledge and capabilities.
Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies.
Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.
Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed.
Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost.
Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'.