Home Resources Explaining Smart Content Campaign Integration Explaining Smart Content Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What is SMART Content? Video Transcript Simone Blakers: Smart content is content that is personalised based on a kind of data input. Technology is needed to automate this and to make it a real time dynamically generated experience. Now the beauty of digital is that smart content doesn't really feel like marketing - it's what we're aiming for. It's that experience feels intuitive, enjoyable, useful and in fact these days, consumers almost expect it. That is thanks to Netflix. So kind of data inputs do we need? Well remember we talked about the different targeting and segmentation options. These are the types of data inputs that we can actually use to personalise from as well. Now they could be PII (Personally Identifiable or Declared Data); people's names, contact details, accounts status, order history, preferences, interests - things like that. But if we've got Non-PII data that behaviour data, contextual and geo-targeted data. Things like keyword, browsing paths, click streams, basket histories, content consumption, or usage. These are also ways we can actually personalise. 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Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers.
Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career.
Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead.
Article 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all.
Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future.
Article 02nd Jun 2022 4 mins Explaining the Difference Between CRM and DMP In developing personalised advertising, the world of CRM and DMP allows for creative solutions to a digital and data driven space. So what are they and how are they different?