Home Resources Explaining Smart Content Campaign Integration Explaining Smart Content Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What is SMART Content? Video Transcript Simone Blakers: Smart content is content that is personalised based on a kind of data input. Technology is needed to automate this and to make it a real time dynamically generated experience. Now the beauty of digital is that smart content doesn't really feel like marketing - it's what we're aiming for. It's that experience feels intuitive, enjoyable, useful and in fact these days, consumers almost expect it. That is thanks to Netflix. So kind of data inputs do we need? Well remember we talked about the different targeting and segmentation options. These are the types of data inputs that we can actually use to personalise from as well. Now they could be PII (Personally Identifiable or Declared Data); people's names, contact details, accounts status, order history, preferences, interests - things like that. But if we've got Non-PII data that behaviour data, contextual and geo-targeted data. Things like keyword, browsing paths, click streams, basket histories, content consumption, or usage. These are also ways we can actually personalise. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 02nd Jun 2022 4 mins Explaining Smart Content Although it may not seem like it, smart content is becoming increasingly important for marketers in the digital age. Watch Simone Blakers from ADMA's Digital Marketing Certificate explain the importance of smart content for marketers. Article 26th May 2022 4 mins Explaining NFTs Non-Fungible Token, also known as NFTs, are the new craze. It allows us to have ownership of unique art, collectibles and so much more - how can you use this in a fast-paced digital environment? Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability? Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual. Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt. Article 06th Apr 2022 5 min 4 big insights from ADMA’s Global Forum Last week we welcomed over 500 in-person and virtual delegates to our Global Forum in Sydney to canvas the latest trends in data-driven marketing and advertising. A recap of the major themes that emerged from the conference. Load More
Article 02nd Jun 2022 4 mins Explaining Smart Content Although it may not seem like it, smart content is becoming increasingly important for marketers in the digital age. Watch Simone Blakers from ADMA's Digital Marketing Certificate explain the importance of smart content for marketers.
Article 26th May 2022 4 mins Explaining NFTs Non-Fungible Token, also known as NFTs, are the new craze. It allows us to have ownership of unique art, collectibles and so much more - how can you use this in a fast-paced digital environment?
Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability?
Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual.
Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt.
Article 06th Apr 2022 5 min 4 big insights from ADMA’s Global Forum Last week we welcomed over 500 in-person and virtual delegates to our Global Forum in Sydney to canvas the latest trends in data-driven marketing and advertising. A recap of the major themes that emerged from the conference.