Home Resources Leaders, are your marketing teams ready to support your FY2023 ambitions? Leaders, are your marketing teams ready to support your FY2023 ambitions? With fresh aspirations come new skillsets needed to achieve your FY2023 goals. Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive — a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV. Building capability within your existing people is the ideal way to upskill your team while also building employee loyalty. It shows you value your team members, and want them to play a key role in the future success of your organisation. Rather than taking a one-size-fits-all approach, once you know your team's strengths and skills gaps, you can develop a training plan to address these — building on what people do well and bridging marketing skills gaps that may be lacking. Investing in your marketing dream team means you will better position your business to conduct strategic, results-driven marketing, contributing to the business bottom line and keeping you competitive. With the marketing landscape constantly evolving, it pays to ensure your team keeps up with new marketing developments and opportunities, ultimately benefiting your business and reflecting on your performance as a leader. At ADMA, we have a full range of highly acclaimed courses designed by subject-matter experts. The curriculum is powered by the ADMA Marketing Skills Assessment - a tool that we’ve developed in collaboration with the country's brightest marketing minds. The ADMA Skills Assessment will give you a realistic 360 evaluation of your team’s capabilities and skills gaps. Knowing what you want to achieve for this new financial year, we can accurately recommend which skills and courses you should consider investing in for your team’s development. 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Here’s what they had to say… Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running? Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways. Article 14th Dec 2022 6 mins Mark Coad: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Mark Coad from IPG Mediabrands speaks on the beginning to a return to normalcy, but ultimately, there's still so much to expect. Article 14th Dec 2022 6 mins Stuart Tucker: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Stuart Tucker from Hipages speaks on what's coming for marketers. Article 14th Dec 2022 5 mins Paul McCrory: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Paul McCrory wraps up 2022, and delves into what marketers can do to pave a path forward. Load More
Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running?
Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways.
Article 14th Dec 2022 6 mins Mark Coad: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Mark Coad from IPG Mediabrands speaks on the beginning to a return to normalcy, but ultimately, there's still so much to expect.
Article 14th Dec 2022 6 mins Stuart Tucker: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Stuart Tucker from Hipages speaks on what's coming for marketers.
Article 14th Dec 2022 5 mins Paul McCrory: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Paul McCrory wraps up 2022, and delves into what marketers can do to pave a path forward.