Home Resources Leaders, are your marketing teams ready to support your FY2023 ambitions? Leaders, are your marketing teams ready to support your FY2023 ambitions? With fresh aspirations come new skillsets needed to achieve your FY2023 goals. Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive — a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV. Building capability within your existing people is the ideal way to upskill your team while also building employee loyalty. It shows you value your team members, and want them to play a key role in the future success of your organisation. Rather than taking a one-size-fits-all approach, once you know your team's strengths and skills gaps, you can develop a training plan to address these — building on what people do well and bridging marketing skills gaps that may be lacking. Investing in your marketing dream team means you will better position your business to conduct strategic, results-driven marketing, contributing to the business bottom line and keeping you competitive. With the marketing landscape constantly evolving, it pays to ensure your team keeps up with new marketing developments and opportunities, ultimately benefiting your business and reflecting on your performance as a leader. At ADMA, we have a full range of highly acclaimed courses designed by subject-matter experts. The curriculum is powered by the ADMA Marketing Skills Assessment - a tool that we’ve developed in collaboration with the country's brightest marketing minds. The ADMA Skills Assessment will give you a realistic 360 evaluation of your team’s capabilities and skills gaps. Knowing what you want to achieve for this new financial year, we can accurately recommend which skills and courses you should consider investing in for your team’s development. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Whitepaper 22nd Nov 2021 6 mins Marketing skills assessment: industry report In 2021 ADMA conducted a comprehensive Australian marketing professional skills survey through the use of the ADMA Marketing Skills Assessment tool. The ADMA Marketing Skills Assessment is a powerful tool which assesses marketing capability across four key marketing operational quadrants (Discovery, Strategy, Planning and Execution). Article 16th Nov 2021 ADMA shares learnings from 2020 and predictions for the future. ADMA reached out to some key leaders in our community to understand where they were at the end of this year. Article 14th Apr 2020 15 mins Impact of coronavirus on marketing industry COVID-19 has rapidly remade the world in which marketers work. It’s a radical and immediate transformation. Almost 90 percent of Australian organisations have encouraged their staff to work from home according to Gartner. Article 05th Nov 2019 8 mins Jodie Fox on the lessons of Shoes of Prey Shoes of Prey was an Australian ecommerce trailblazer that tried — but ultimately did not succeed — to build the world’s first business based on mass customisation at scale. Article 17th Apr 2019 New-look ADMA IQ coming soon In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 21st Feb 2019 Successful execution of CX demands skilled people and the right technology In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Load More
Whitepaper 22nd Nov 2021 6 mins Marketing skills assessment: industry report In 2021 ADMA conducted a comprehensive Australian marketing professional skills survey through the use of the ADMA Marketing Skills Assessment tool. The ADMA Marketing Skills Assessment is a powerful tool which assesses marketing capability across four key marketing operational quadrants (Discovery, Strategy, Planning and Execution).
Article 16th Nov 2021 ADMA shares learnings from 2020 and predictions for the future. ADMA reached out to some key leaders in our community to understand where they were at the end of this year.
Article 14th Apr 2020 15 mins Impact of coronavirus on marketing industry COVID-19 has rapidly remade the world in which marketers work. It’s a radical and immediate transformation. Almost 90 percent of Australian organisations have encouraged their staff to work from home according to Gartner.
Article 05th Nov 2019 8 mins Jodie Fox on the lessons of Shoes of Prey Shoes of Prey was an Australian ecommerce trailblazer that tried — but ultimately did not succeed — to build the world’s first business based on mass customisation at scale.
Article 17th Apr 2019 New-look ADMA IQ coming soon In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 21st Feb 2019 Successful execution of CX demands skilled people and the right technology In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.