Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 12th Oct 2023 The Government's Response to the Privacy Act Report Oct 2023 Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed. Blog FROM THE CEO 27th Sep 2023 7 min Answering Scott Galloway’s challenge - are CMOs dead in 18 months? Marketing maverick Scott Galloway recently joined ADMA’s Global Forum and posed some much needed questions for the marketing industry. ADMA CEO, Andrea Martens, offers some answers for these questions. Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023. Video 04th Sep 2023 40 minutes Keynote: Tough Times Don't Last, Tough Marketers Do | Alexander Meyer at ADMA Global Forum 2023 This session offers practical insights on how to navigate marketing during economic challenges, orchestrated by Alexander Meyer Load More
Article 24th Oct 2023 Dymocks' Data Breach: What Marketers Need to Ask Themselves Earlier this month Dymocks became the most recent Australian corporation to experience a large-scale data breach. This incident is yet another live reminder that all Australian businesses need to take the steps required to best protect their customer databases and minimise data breaches. Ask yourself these questions.
Article 12th Oct 2023 The Government's Response to the Privacy Act Report Oct 2023 Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed.
Blog FROM THE CEO 27th Sep 2023 7 min Answering Scott Galloway’s challenge - are CMOs dead in 18 months? Marketing maverick Scott Galloway recently joined ADMA’s Global Forum and posed some much needed questions for the marketing industry. ADMA CEO, Andrea Martens, offers some answers for these questions.
Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times
Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023.
Video 04th Sep 2023 40 minutes Keynote: Tough Times Don't Last, Tough Marketers Do | Alexander Meyer at ADMA Global Forum 2023 This session offers practical insights on how to navigate marketing during economic challenges, orchestrated by Alexander Meyer