Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role. Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you. Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience? 18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here. Blog FROM THE CEO 27th Mar 2023 6 min Marketers, speaking up is important in privacy debates Speak now, or forever hold your peace… That’s not exactly true, but there is a deadline to respond to the Privacy Act Review Report. ADMA has been hearing from the data-driven marketing and advertising industry and there seems to be a general consensus on what we should be concerned about. Load More
Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission.
Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.
Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you.
Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience?
18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here.
Blog FROM THE CEO 27th Mar 2023 6 min Marketers, speaking up is important in privacy debates Speak now, or forever hold your peace… That’s not exactly true, but there is a deadline to respond to the Privacy Act Review Report. ADMA has been hearing from the data-driven marketing and advertising industry and there seems to be a general consensus on what we should be concerned about.