Home Resources Submission in response to the Privacy Act Review Report 2022 | ADMA's response Compliance ADMA's Submission in Response to the Privacy Act Review Report 2022 Earlier this year, the Attorney General's Department (AGD) released its Privacy Act Review Report (Report). This Report outlined 116 proposals - many of which ADMA supports. There are however some proposals that could fundamentally change the data-driven marketing and advertising industry and in ADMA's opinion may do so without providing any further protection from privacy harm. Data-driven marketers are at the forefront of data collection, use, disclosure, handling, and management and have a responsibility to help shape the regulatory framework in which we operate. Therefore the Review of the Privacy Act is an important one for marketers. ADMA held a range of roundtable discussions and various other consultations with both members and non-members and its submission in response to the AGD's Report reflects the issues that were of most concern to the data-driven marketing industry. To read the submission, click here. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) 10th Apr 2025 7 mins CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view. Load More
24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) 10th Apr 2025 7 mins CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view.