Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost. Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running? Article 20th Dec 2022 10 mins GA4 is here, and here's what you need to know Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4. Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways. Blog FROM THE CEO 15th Dec 2022 6 min Andrea Martens: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities. Load More
Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed.
Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost.
Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running?
Article 20th Dec 2022 10 mins GA4 is here, and here's what you need to know Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4.
Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways.
Blog FROM THE CEO 15th Dec 2022 6 min Andrea Martens: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities.