Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 09th Jun 2022 11 mins Changes: Regulations, Laws and Compliance Always Evolve Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations. 09th Jun 2022 13 mins Avoiding Deceptive Conduct: Charities, Social Media Influencers and Businesses Can All Get Caught It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims. It's best to steer clear of deceptive and misleading conduct, read on how you can. 09th Jun 2022 17 mins Regulations for Competitions: Trade Promotion Rules Competitions and promotions are great to grab attention, generate conversation and gather data but there are plenty of rules to be considered before they are brought to life. 09th Jun 2022 17 mins Do Not Spam: Spam Regulations Spam is unsolicited electronic messages which usually arrive through email or SMS. Unwanted marketing messages is one thing, but these days spam can also be synonymous with scams, phishing and outright fraud where dangerous links and viruses can lead to theft and privacy breaches. Click to read more about Australia's Spam regulations. Article 09th Jun 2022 12 mins Privacy: Marketing to Build Trust In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information. 09th Jun 2022 25 mins ADMA Regulatory and Advocacy Working Group The regulatory and compliance landscape for data-driven marketers is constantly evolving. There are a range of regulators and industry bodies across Australia and we encourage all marketers to seek advice best tailored to their business. We regularly call for industry input into the reviews and reports we submit to governments and regulators. To stay informed, please sign up to our newsletter. Load More
09th Jun 2022 11 mins Changes: Regulations, Laws and Compliance Always Evolve Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations.
09th Jun 2022 13 mins Avoiding Deceptive Conduct: Charities, Social Media Influencers and Businesses Can All Get Caught It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims. It's best to steer clear of deceptive and misleading conduct, read on how you can.
09th Jun 2022 17 mins Regulations for Competitions: Trade Promotion Rules Competitions and promotions are great to grab attention, generate conversation and gather data but there are plenty of rules to be considered before they are brought to life.
09th Jun 2022 17 mins Do Not Spam: Spam Regulations Spam is unsolicited electronic messages which usually arrive through email or SMS. Unwanted marketing messages is one thing, but these days spam can also be synonymous with scams, phishing and outright fraud where dangerous links and viruses can lead to theft and privacy breaches. Click to read more about Australia's Spam regulations.
Article 09th Jun 2022 12 mins Privacy: Marketing to Build Trust In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information.
09th Jun 2022 25 mins ADMA Regulatory and Advocacy Working Group The regulatory and compliance landscape for data-driven marketers is constantly evolving. There are a range of regulators and industry bodies across Australia and we encourage all marketers to seek advice best tailored to their business. We regularly call for industry input into the reviews and reports we submit to governments and regulators. To stay informed, please sign up to our newsletter.