Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 23rd Jul 2024 9 mins REVEALED: The top 5 social media trends for marketers in 2024 New and emerging trends in the social media space offer countless opportunities for your brand to thrive. If you’re ready to watch your engagement and conversions surge, it’s time to embrace all that’s taking hold right now. Article 22nd Jul 2024 15 mins "Change has become our pornography": Tom Goodwin on the power of simplification Ahead of his keynote at the ADMA Global Forum next month, bestselling author, marketing consultant and iconoclastic media thinker Tom Goodwin open up on how technology, measurement and maths are ruining marketers' ability to do their jobs. Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar. Press-release 03rd Jul 2024 10 mins CMO Summit 8-9 August 2024 We are excited to announce that ADMA is partnering once again with marcusevans Summits for the upcoming CMO Summit 2024! The Summit takes place at The Star Gold Coast, Queensland on August 8-9. Don’t miss out this opportunity to learn more about the future landscape of Privacy and AI. Enquire now. Article 27th Jun 2024 8 mins Privacy pending - how marketers can prepare for Australia's imminent privacy law changes The extensive review of Australia’s Privacy Act now appears to have reached the stage where it is ready to be implemented, and there are a number of reforms that will impact marketing operations. Article 27th Jun 2024 12 mins Your post-cookie playbook: How CDPs and CRMs can help you thrive With third-party cookies on the way out, marketers must pivot their tracking and targeting strategies to stay competitive. Here's how CDPs and CRMs can help. Load More
23rd Jul 2024 9 mins REVEALED: The top 5 social media trends for marketers in 2024 New and emerging trends in the social media space offer countless opportunities for your brand to thrive. If you’re ready to watch your engagement and conversions surge, it’s time to embrace all that’s taking hold right now.
Article 22nd Jul 2024 15 mins "Change has become our pornography": Tom Goodwin on the power of simplification Ahead of his keynote at the ADMA Global Forum next month, bestselling author, marketing consultant and iconoclastic media thinker Tom Goodwin open up on how technology, measurement and maths are ruining marketers' ability to do their jobs.
Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar.
Press-release 03rd Jul 2024 10 mins CMO Summit 8-9 August 2024 We are excited to announce that ADMA is partnering once again with marcusevans Summits for the upcoming CMO Summit 2024! The Summit takes place at The Star Gold Coast, Queensland on August 8-9. Don’t miss out this opportunity to learn more about the future landscape of Privacy and AI. Enquire now.
Article 27th Jun 2024 8 mins Privacy pending - how marketers can prepare for Australia's imminent privacy law changes The extensive review of Australia’s Privacy Act now appears to have reached the stage where it is ready to be implemented, and there are a number of reforms that will impact marketing operations.
Article 27th Jun 2024 12 mins Your post-cookie playbook: How CDPs and CRMs can help you thrive With third-party cookies on the way out, marketers must pivot their tracking and targeting strategies to stay competitive. Here's how CDPs and CRMs can help.