Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. Get started FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Webinar 06th Feb 2023 Best Practice in Digital Marketing Foundations Webinar From creating content, buying sponsored posts, and cross-media integration, it's difficult to understand and leverage the right tool in marketing on digital platforms. Presented by Andrea Martens, Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go. Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed. Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost. Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running? Article 20th Dec 2022 10 mins GA4 is here, and here's what you need to know Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4. Load More
Webinar 06th Feb 2023 Best Practice in Digital Marketing Foundations Webinar From creating content, buying sponsored posts, and cross-media integration, it's difficult to understand and leverage the right tool in marketing on digital platforms. Presented by Andrea Martens, Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals.
Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.
Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed.
Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost.
Article 22nd Dec 2022 8 mins Top tips for staying sharp over summer Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running?
Article 20th Dec 2022 10 mins GA4 is here, and here's what you need to know Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4.