Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Article 20th Jul 2020 15 mins What is SEO and How to Build A Strategy for Your Business How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyses, and ranks your content. 29th Jun 2020 6 mins 5 Steps to Avoid a Data Breach & Improve Data Security Collecting and using personal data - from email addresses through to basic names and addresses - lubricates many marketing models. 25th May 2020 5 mins At the heart of engagement is understanding, says Ritson Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. 08th May 2020 6 ways to retain your customers during a Crisis COVID-19 has created a lot of anxiety for customers and businesses alike. Customers are scared and frustrated by the uncertainty of the pandemic, while businesses are concerned about employee health and wellbeing, customer optimism and the future of their operations. Load More
Data 04th Aug 2020 7 mins ADMA to gather information and case studies for ACCC digital advertising inquiry The datafication of advertising has forever changed the marketing landscape, with Australia’s ACCC investigating the fairness of online advertising.
29th Jul 2020 3 mins RFM Analysis: Customer Base Segmentation in Email Marketing Even as customer segmentation becomes more popular among email marketing professionals, companies often find themselves struggling to use data tools and segment their audience accurately.
Article 20th Jul 2020 15 mins What is SEO and How to Build A Strategy for Your Business How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyses, and ranks your content.
29th Jun 2020 6 mins 5 Steps to Avoid a Data Breach & Improve Data Security Collecting and using personal data - from email addresses through to basic names and addresses - lubricates many marketing models.
25th May 2020 5 mins At the heart of engagement is understanding, says Ritson Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
08th May 2020 6 ways to retain your customers during a Crisis COVID-19 has created a lot of anxiety for customers and businesses alike. Customers are scared and frustrated by the uncertainty of the pandemic, while businesses are concerned about employee health and wellbeing, customer optimism and the future of their operations.