September 2024
Privacy Act Reform: An important update for marketers
While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers.
This resource was published on 13 September 2024.
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Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations.
It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims. It's best to steer clear of deceptive and misleading conduct, read on how you can.
Competitions and promotions are great to grab attention, generate conversation and gather data but there are plenty of rules to be considered before they are brought to life.
Spam is unsolicited electronic messages which usually arrive through email or SMS. Unwanted marketing messages is one thing, but these days spam can also be synonymous with scams, phishing and outright fraud where dangerous links and viruses can lead to theft and privacy breaches. Click to read more about Australia's Spam regulations.
In Australia, our concept of privacy hinges on how we define ‘personal information’. Privacy is regulated by the 1988 Privacy Act and 13 Australian Privacy Principles, called APPs but is a developing area with plans afoot to update Australia’s Privacy Act. Read more about your obligations when handling personal information.
The regulatory and compliance landscape for data-driven marketers is constantly evolving. There are a range of regulators and industry bodies across Australia and we encourage all marketers to seek advice best tailored to their business. We regularly call for industry input into the reviews and reports we submit to governments and regulators. To stay informed, please sign up to our newsletter.
