Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 11th Nov 2021 8 mins How to prepare your non-EU business for the GDPR Data protection legislation faces a major shakeup when the European Union ‘General Data Protection Regulation’ (GDPR) becomes enforceable in mid-2018. But what are the changes – and why do they impact marketers and companies across the planet? Article 10th Nov 2021 Customer reviews: the good, the bad and the ugly Online reviews have become an important part of customers' decision-making process. But when a business decides to take control of online customer reviews, things can turn ugly. Article 10th Nov 2021 7 mins Consumer guarantees - Which ones apply? This resource for ADMA members help organisations navigate the complexities of Consumer Guarantees. Article 10th Nov 2021 4 mins Washing fees under the DNCR increase by 42 per cent Under the Do Not Call Register Act 2006 telemarketers and fax marketers must not contact numbers listed on the Do Not Call Register (the Register). Read more about the impacts of the legislation. Article 10th Nov 2021 Compliance & Regulation Glossary ADMA runs compliance training and education and encourages all marketers to understand the regulatory landscape, which builds trust and opportunities for businesses and consumers alike. We aim to keep this glossary up to date, but please be mindful that regulations, laws and best practices in Australia and across the globe evolve quickly Article 10th Nov 2021 Privacy vs convenience: a ‘smart’ trade-off? We live in the era of convenience – smart devices and the Internet of Things (IoT) make consumers’ lives so much easier and more convenient. But at what cost? Load More
11th Nov 2021 8 mins How to prepare your non-EU business for the GDPR Data protection legislation faces a major shakeup when the European Union ‘General Data Protection Regulation’ (GDPR) becomes enforceable in mid-2018. But what are the changes – and why do they impact marketers and companies across the planet?
Article 10th Nov 2021 Customer reviews: the good, the bad and the ugly Online reviews have become an important part of customers' decision-making process. But when a business decides to take control of online customer reviews, things can turn ugly.
Article 10th Nov 2021 7 mins Consumer guarantees - Which ones apply? This resource for ADMA members help organisations navigate the complexities of Consumer Guarantees.
Article 10th Nov 2021 4 mins Washing fees under the DNCR increase by 42 per cent Under the Do Not Call Register Act 2006 telemarketers and fax marketers must not contact numbers listed on the Do Not Call Register (the Register). Read more about the impacts of the legislation.
Article 10th Nov 2021 Compliance & Regulation Glossary ADMA runs compliance training and education and encourages all marketers to understand the regulatory landscape, which builds trust and opportunities for businesses and consumers alike. We aim to keep this glossary up to date, but please be mindful that regulations, laws and best practices in Australia and across the globe evolve quickly
Article 10th Nov 2021 Privacy vs convenience: a ‘smart’ trade-off? We live in the era of convenience – smart devices and the Internet of Things (IoT) make consumers’ lives so much easier and more convenient. But at what cost?