Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 09th Nov 2021 5 mins New gift card laws for NSW On 18 October 2017, the NSW Government passed the new gift card laws, meaning that NSW businesses will be required to extend the expiry date of gift cards sold in NSW to three years or face penalties of up to $11,000. Article 09th Nov 2021 6 mins 7 steps to writing a good privacy policy If your business is one of the thousands in Australia to which the Australian Privacy Principles apply - those with an annual turnover of $3m+, then there is no doubt that having a good privacy policy in place, no matter where and how you run it, is one of the most important things you need to get right from the start. Article 26th Oct 2021 10 mins The time has come for the Privacy Act Review Discussion Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act. Article 30th Sep 2021 10 mins 6 new ways the ACCC wants to tackle Google power The release of the Final Report in the Digital Advertising Services Inquiry has stated that 27% of digital ad revenues are kept by ad tech providers, prompting the ACCC to bare its teeth locally and internationally to agitate for greater regulation. 29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and Article 29th Jul 2021 Drawing out the end of third-party cookies must not delay marketers January 2020: Remember when in an announcement about building a more private web, Google outlined the two-year timing of its intention to phase out support of third-party cookies in Chrome? A few weeks later (due to a global pandemic) Australia went into its first lockdown. Load More
09th Nov 2021 5 mins New gift card laws for NSW On 18 October 2017, the NSW Government passed the new gift card laws, meaning that NSW businesses will be required to extend the expiry date of gift cards sold in NSW to three years or face penalties of up to $11,000.
Article 09th Nov 2021 6 mins 7 steps to writing a good privacy policy If your business is one of the thousands in Australia to which the Australian Privacy Principles apply - those with an annual turnover of $3m+, then there is no doubt that having a good privacy policy in place, no matter where and how you run it, is one of the most important things you need to get right from the start.
Article 26th Oct 2021 10 mins The time has come for the Privacy Act Review Discussion Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act.
Article 30th Sep 2021 10 mins 6 new ways the ACCC wants to tackle Google power The release of the Final Report in the Digital Advertising Services Inquiry has stated that 27% of digital ad revenues are kept by ad tech providers, prompting the ACCC to bare its teeth locally and internationally to agitate for greater regulation.
29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and
Article 29th Jul 2021 Drawing out the end of third-party cookies must not delay marketers January 2020: Remember when in an announcement about building a more private web, Google outlined the two-year timing of its intention to phase out support of third-party cookies in Chrome? A few weeks later (due to a global pandemic) Australia went into its first lockdown.