Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws. Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines. Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below 11th May 2023 Privacy Act Review - Summary and PET Download Thank you for attending the Privacy Act Review - Where it is At and Why it Matters to Marketers webinar. Below are the resources from the webinar. Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission. Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role. Load More
Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws.
Article 22nd May 2023 8 mins Google Chromes phasing out of third party cookies now has a starting date … and it maybe closer than you are ready for On Friday (Australian time), Google Chrome announced it’s plans to deprecate third-party cookies for one percent of Chrome users in QI of 2024. All data-driven marketers should use this new announcement from Google as the opportunity to either start your teams preparing for the new world and if you are already some ways along – this helps you cement your own timelines.
Article 22nd May 2023 8 mins ADMA’s Privacy webinar reveals the good, the bad, and the surprising on Privacy Act changes ADMA recently hosted a webinar bringing together important stakeholders in the ongoing Privacy Review to help get marketers up to speed with what is happening in this vital area. If you missed it, don’t worry we have you covered with the key takeouts below
11th May 2023 Privacy Act Review - Summary and PET Download Thank you for attending the Privacy Act Review - Where it is At and Why it Matters to Marketers webinar. Below are the resources from the webinar.
Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission.
Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.