Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here. Article 27th Mar 2023 5 mins 3 things you need to know about the Spam Act Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails. Article 16th Mar 2023 3 mins ADMA encourages industry discussion & input in response to Privacy Act Review Report The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act. Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know. Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them. Article 01st Dec 2022 14 mins 5 common examples of misleading and deceptive conduct When it comes to Australian Consumer Law, misleading and deceptive conduct covers a lot of ground. Read on to learn more about it – and how to avoid it. Load More
18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here.
Article 27th Mar 2023 5 mins 3 things you need to know about the Spam Act Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails.
Article 16th Mar 2023 3 mins ADMA encourages industry discussion & input in response to Privacy Act Review Report The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act.
Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.
Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them.
Article 01st Dec 2022 14 mins 5 common examples of misleading and deceptive conduct When it comes to Australian Consumer Law, misleading and deceptive conduct covers a lot of ground. Read on to learn more about it – and how to avoid it.