Home Resources The top skills marketers focussed on in 2024 The top skills marketers focussed on in 2024 Marketers continue to experience the rapid rate of change throughout the industry and the impact that the evolving regulatory landscape will have on our marketing practices. More than ever as the landscape changes, the skills gap across the industry continues to broaden. That’s why many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Privacy and regulatory reforms were top of mind Our most popular course for the year was Privacy and Compliance for Marketers. We’ve been anticipating and preparing for the reforms to start and with the first tranche announced in September, it’s great to see the industry setting themselves up for success by seeking formal training in privacy and compliance. The course is designed with data-driven marketers in mind to ensure that you will not only understand what the law says, but (more importantly) how to apply it to your everyday tasks. On completion of the course, you will have a newfound confidence in how to ensure that your business is complying with the law as it stands and is prepared to implement the changes to come. Crucial copywriting We’ve seen a strong commitment to upskilling in the art of copywriting, with all three of our copywriting courses including Copywriting Essentials, Digital Copywriting Essentials and Copywriting Advanced featuring in the top 10 most enrolled courses this calendar year. Copywriting is an invaluable skill, particularly for marketers as it has the power to connect you with customers and strengthen your brand identity. Whether you’re new to the skill, or are looking to improve on your current capability, an ADMA copywriting course can provide you with the expert guidance you need to write with confidence. Let’s get digital We live in the digital age, so it comes as no surprise that three of our digital focussed courses nabbed a spot in the top 10 most popular courses in 2024. Our Digital Analytics for Marketers course is designed to help marketers understand digital data and tackle a technical topic in a non-technical way. While our Digital Marketing Essentials course will give you a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. Then there is our flagship course – the ADMA Digital Marketing Certificate. It is one of the only digital marketing courses in Australia with top CMOs as guest lecturers and where you’ll learn through real-life case studies and get practical insights into what works in the real world. Consider your customer There has been a strong appetite to better understand the customer experience which is why marketers have enrolled in our Customer Journey Mapping course. In the course, you learn how to put the customer at the centre of your marketing, and to draw insights from data to create a compelling customer experience. Or you can take this one step further, as many have this year, with our Customer Experience Certificate. For many commoditised and competitive industries, designing a differentiated customer experience is critical to success. This certificate will equip you with the knowledge and skills to develop and lead CX programs across your business. Content is king With it being easier than ever before to produce and share content of different varieties across multiple mediums, developing an effective marketing content strategy will see your content not only cutting through, but also converting. That’s why our Content Marketing Strategy course has been so popular in 2024. In the course you’ll learn to write effective content marketing strategies, design content plans, give an impartial critique of creative work, and amplify, measure and optimise your content. All with your customer at the heart of your decision making. So, with 2024 ranging from regulatory reform, to digital, the customer, and beyond, what will be in store for 2025? If you’re in need of some guidance of what to next upskill in, take a look at our article on the top skills for 2025 as predicted by Australia’s leading CMOs and industry experts. 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Article 24th Oct 2023 Dymocks' Data Breach: What Marketers Need to Ask Themselves Earlier this month Dymocks became the most recent Australian corporation to experience a large-scale data breach. This incident is yet another live reminder that all Australian businesses need to take the steps required to best protect their customer databases and minimise data breaches. Ask yourself these questions. Article 12th Oct 2023 The Government's Response to the Privacy Act Report Oct 2023 Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed. Blog FROM THE CEO 27th Sep 2023 7 min Answering Scott Galloway’s challenge - are CMOs dead in 18 months? Marketing maverick Scott Galloway recently joined ADMA’s Global Forum and posed some much needed questions for the marketing industry. ADMA CEO, Andrea Martens, offers some answers for these questions. Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023. Load More
Article 25th Oct 2023 ADMA at SXSW in Sydney 2023 SXSW was in Sydney for the first time and it was a grand celebration of the convergence of tech, creativity, and culture. Like many others in the industry, ADMA was present and getting involved - find out how it all went down!
Article 24th Oct 2023 Dymocks' Data Breach: What Marketers Need to Ask Themselves Earlier this month Dymocks became the most recent Australian corporation to experience a large-scale data breach. This incident is yet another live reminder that all Australian businesses need to take the steps required to best protect their customer databases and minimise data breaches. Ask yourself these questions.
Article 12th Oct 2023 The Government's Response to the Privacy Act Report Oct 2023 Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed.
Blog FROM THE CEO 27th Sep 2023 7 min Answering Scott Galloway’s challenge - are CMOs dead in 18 months? Marketing maverick Scott Galloway recently joined ADMA’s Global Forum and posed some much needed questions for the marketing industry. ADMA CEO, Andrea Martens, offers some answers for these questions.
Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times
Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023.