Home Resources Understanding the Spam Act in 2024 and beyond webinar Compliance UNDERSTANDING THE SPAM ACT IN 2024 AND BEYOND The Spam Act is more than two decades old and the Do Not Call Register Act is only a few years younger. Data-driven marketing and advertising are in a completely different environment from that when the laws came into effect. However, there are still breaches of both and increasingly large penalties for those businesses involved. There is clearly a need for guidance in this area. Join the ADMA Regulatory and Advocacy team in our upcoming webinar where they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. ACMA authority member Samantha Yorke will then provide a perspective on regulatory enforcement in this area. This will be followed by a discussion with expert panellists, bridging the gap between marketers and regulators. ON-DEMAND FOR ADMA MEMBERS A recording and free information sheet is accessible to only ADMA Members. Log into your member account to access the on-demand webinar and information sheet. Access on-demand webinar Having trouble accessing member-only content? Contact us. IN THIS WEBINAR, YOU WILL LEARN ABOUT The marketer’s responsibility under the laws and regulation The issues covered by the ACMA’s expectations How marketing best practice conforms with consumers expectations The ACMA's regulatory priorities in this space How these priorities will be enforced The environment within which marketers operate is constantly changing and regulatory reform is impending. However, there is no room for mistakes because at the same time customer expectations of marketing continues to rise and Regulators are continuing to hold businesses accountable for their marketing practices. Respected brands also seem to be unable to avoid headline-grabbing fines incurred for breaches. Marketers, who are on the frontline of retaining both customer trust and connection, need to be able to continue to inform customers of their products and services in ways that meet the customers preferences, the law and a business’s KPIs. It should be simple – but it doesn’t always seem so. The ACMA has issued a Statement of Expectations, which sets out the regulator's expectation about how businesses communicate with their customers. Marketers will need to ensure that they continue to comply with the existing regulations to avoid potential fines and reputational damage. However, despite the laws being well-understood, the context in which they operate has changed markedly. It’s time to ensure that you have made the necessary updates to your business processes and thinking and ADMA is here to help you navigate this process. Meet the Panel Peter Leonard Chair, ADMA Regulatory and Advocacy Working Group Samantha Yorke Authority Member, ACMA Rob Nicholls Regulatory and Advocacy Manager, ADMA Evan Westmore Manager of Compliance and Intelligence, ACMA Moderator Sarla Fernando Director of Regulatory and Advocacy, ADMA
ON-DEMAND FOR ADMA MEMBERS A recording and free information sheet is accessible to only ADMA Members. Log into your member account to access the on-demand webinar and information sheet. Access on-demand webinar Having trouble accessing member-only content? Contact us. IN THIS WEBINAR, YOU WILL LEARN ABOUT The marketer’s responsibility under the laws and regulation The issues covered by the ACMA’s expectations How marketing best practice conforms with consumers expectations The ACMA's regulatory priorities in this space How these priorities will be enforced