Home IQ Education Digital Analytics For Marketers Learnings Virtual Class Digital Analytics For Marketers Discover an accessible approach to measuring, analysing and optimising your digital marketing activities. Download brochure Instructor: Caroline McQueen Business owner at Atlas Online Optimisation & regular speaker at industry conferences and events. Overview Program Who should do this course ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply Learnings Digital Analytics For Marketers One full day in our virtual classroom. Live, interactive session. instructor Caroline McQueen Virtual Classrooms Digital Analytics for Marketers 12 December 2024 12-12-2024 19-02-2025 05-06-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Digital Analytics for Marketers 19 February 2025 12-12-2024 19-02-2025 05-06-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Digital Analytics for Marketers 5 June 2025 12-12-2024 19-02-2025 05-06-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST The digital analytics course you need to understand digital data and tackle a technical topic in a non-technical way. Learn the language of digital analytics and how to use it to enhance your business with ADMA IQ's Digital Analytics Course for Marketers. Discover a world of information at your fingertips and enjoy an accessible approach to measuring, analysing and optimising your digital marketing activities. Date: Thursday, 12 December 2024 Duration: 1 day, 9.00am to 5.00pm AEDT Key Course Outcomes Learn to use Google Analytics: interpret key reports and apply analytics within the planning process to uncover hidden consumer insights to effectively communicate with your consumers Accurately attribute conversions in a multi-channel campaign and understand digital data sources, web marketing analytics, conversion attribution, and more Course Covers: Defining a marketing analytics framework Reporting on metrics Matching strategic and tactical goals to metrics Finding and developing the right data Online data sources and their limitations The significance of statistical data Campaign flow and media attribution Potential campaign flows and response tracking Media attribution in a multi-channel world Reducing media waste Driving conversions through effective targeting Who should do this course? This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. Hear what our past students say about this course Caroline was extremely knowledgeable and a very engaging speaker. She did a great job to keep us all informed and engaged over a full day on zoom. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Learnings DATA AND ANALYSIS Leading Data and Analysis Course Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing. Learnings DIGITAL ANALYTICS FOR MARKETERS Leading Digital Analytics for Marketers Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.
ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply
Caroline was extremely knowledgeable and a very engaging speaker. She did a great job to keep us all informed and engaged over a full day on zoom.
Learnings DATA AND ANALYSIS Leading Data and Analysis Course Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
Learnings DIGITAL ANALYTICS FOR MARKETERS Leading Digital Analytics for Marketers Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.