Home IQ Education Digital Copywriting Essentials Campaign Integration Virtual Class Digital Copywriting Essentials Master the basics of writing engaging copy for the web, landing pages, email, social and more Download brochure Instructor: Jon Maxim Copywriting expert. Creative Director/presenter and facilitator at Jon Maxim Overview Program Who should do this course ADMA SPECIAL OFFER ENTER CODE ESSENTIALS30 AT CHECKOUT TO SAVE 30% Terms and Conditions Apply Campaign Integration Digital Copywriting Essentials One full day in our virtual classroom. Live, interactive session. instructor Jon Maxim Virtual Classrooms Digital Copywriting Essentials 5 December 2024 05-12-2024 09-04-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Digital Copywriting Essentials 9 April 2025 05-12-2024 09-04-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Write with impact by learning the essential skills and practices you need to create effective digital copy. Master the basics of writing engaging copy for the web, landing pages, email, social and more with ADMA IQ’s digital copywriting course. Digital copywriting has one major challenge – the reader is in charge. Unlike traditional mediums, such as TV, radio or print, the reader can choose their own journey through the information. As a writer, you need to understand how people read a screen, what they want, and how they go about hunting it down. Join us for an informative, practical one day digital copywriting course as we explore the skills of writing for digital platforms. What gets an email opened? What are the most powerful five words for a landing page headline? How does the eye track on a website? How do you engage on social? Always engaging and full of research-driven insights, this digital copywriting course is an essential step to help you create effective digital copy. Date: Thursday, 5th December 2024 Duration: 1 day, 9.00am - 5.00pm NSW time (AEDT) Key Course Outcomes Successfully apply a process to develop compelling copy Develop eye-catching ideas and headlines instantly Write copy that is both succinct and engaging Identify the appropriate medium for your copy, and tailor content to suit the channel Course Covers: An introduction to copywriting: the right questions to ask, tools and resources to draw upon Develop concepts via four proven formulas Simple and colloquial copy: how to start and how to close; legals and mandatories; how to structure A brief guide to digital Practical exercises throughout with relevant examples as guidelines Who should do this course? This course is at a Developing Learning Level. This course is designed to help you upgrade your existing knowledge, giving you the confidence to apply in practice, and the opportunity to double down on your abilities and develop your existing skills. What our customers say about us Engaging and practice learning that is easily transferable to the workplace A fantastic course that dives into the specifics of copywriting across a rang of channels. So many tips and strategy ideas were presented that can be implemented across various organisations. This course provided me with confidence in copywriting and up to minute trends in writing content across all platforms. It was entertaining and well worth the time. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Foundational Developing Implementing Advanced Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration CONTENT FOR SOCIAL NETWORKS Foundational Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Campaign Integration CONTENT MARKETING CERTIFICATE Advanced Content Marketing Certificate Design a content strategy that is relevant and will engage your customers. Campaign Integration CONTENT MARKETING STRATEGY Implementing Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Campaign Integration CONVERSION RATE OPTIMISATION Foundational Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration COPYWRITING ADVANCED Popular! Advanced Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level. Campaign Integration COPYWRITING ESSENTIALS Popular! Foundational Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Load More
A fantastic course that dives into the specifics of copywriting across a rang of channels. So many tips and strategy ideas were presented that can be implemented across various organisations.
This course provided me with confidence in copywriting and up to minute trends in writing content across all platforms. It was entertaining and well worth the time.
Campaign Integration CONTENT FOR SOCIAL NETWORKS Foundational Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Campaign Integration CONTENT MARKETING CERTIFICATE Advanced Content Marketing Certificate Design a content strategy that is relevant and will engage your customers.
Campaign Integration CONTENT MARKETING STRATEGY Implementing Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
Campaign Integration CONVERSION RATE OPTIMISATION Foundational Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration COPYWRITING ADVANCED Popular! Advanced Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level.
Campaign Integration COPYWRITING ESSENTIALS Popular! Foundational Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.