Home IQ Education Content Marketing Strategy Campaign Integration Virtual Class Content Marketing Strategy Discover the role of content planning and how to create, distribute and manage content that converts. Download brochure Instructor: Fergus Stoddart Founding Partner - at Edge. Fergus is a passionate advocate for the role of content at the heart of a brand experience. Overview Program Who should do this course ADMA EARLY BIRD SPECIAL ENTER CODE EARLYBIRDSFLOURISH AT CHECKOUT TO SAVE 20% Terms and Conditions Apply Campaign Integration Content Marketing Strategy 2 half-days in our virtual classroom instructor Fergus Stoddart Virtual Classrooms Content Marketing Strategy 11-12 March 2025 11-03-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Discover the role of content planning and how to drive engagement with a content marketing strategy course for big-picture thinkers. Learn how to work smarter, not harder, with ADMA IQ’s Content Marketing Strategy Course. From the basics of content planning to the role it plays in successful business strategies, take your online engagement to the next level. Content is king – but only if it’s done right. Using best practice case studies, we’ll walk you through all the components of an effective content marketing strategy, helping you master how to create, distribute and manage content that converts. Duration: Two half-days, 9.00am - 1.00pm (NSW time) Next session: 11 March and 12 March 2025 9am to 1pm Write effective content marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure and optimise your content. All with your customer at the heart of your decision making. Making your big multi-channel campaign moments and ongoing evergreen content magnetic to your audience. About this course Key Course Outcomes Write effective marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure, and optimise your content Understand how content facilitates a connection with customers online throughout their purchase decision and map an effective content strategy to the customer life cycle to achieve results Explore content publication processes and technologies and optimise content for maximum impact and measure its effectiveness Course Covers: How to engage consumers in a conversation with your brand story The fundamentals of content creation and strategy, content publication processes, how to manage content, content planning and how to optimise content In-class discussion and practical exercises, exploring consumer behaviour and how you can develop your content marketing strategy to be a powerful engagement tool Who should do this course? This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further. Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers. Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level. Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Load More
ADMA EARLY BIRD SPECIAL ENTER CODE EARLYBIRDSFLOURISH AT CHECKOUT TO SAVE 20% Terms and Conditions Apply
Write effective content marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure and optimise your content. All with your customer at the heart of your decision making. Making your big multi-channel campaign moments and ongoing evergreen content magnetic to your audience. About this course
Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers.
Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level.
Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.