BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Feb 2025 9 mins From Beauty to B2B: How Mikayla Hopkins Is Redefining Marketing Leadership With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback Article 27th Feb 2025 9 mins Are synthetic customers the future of data-driven marketing? Discover how synthetic customers are transforming data-driven marketing, offering privacy-friendly insights, improved scalability and campaign optimisation. Article 27th Feb 2025 11 mins Regulatory Spotlight: ADMA's Privacy and Compliance Course Instructor Lucy Hannah In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance. Today we talk unconventional career paths, AI and advocacy with Privacy and AI lawyer Lucy Hannah, who is the instructor for ADMA’s Privacy and Compliance for Marketers course. Article 27th Feb 2025 12 mins The Privacy Series: Changing regulator enforcement powers To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party? In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall. Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 27th Feb 2025 9 mins From Beauty to B2B: How Mikayla Hopkins Is Redefining Marketing Leadership With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback
Article 27th Feb 2025 9 mins Are synthetic customers the future of data-driven marketing? Discover how synthetic customers are transforming data-driven marketing, offering privacy-friendly insights, improved scalability and campaign optimisation.
Article 27th Feb 2025 11 mins Regulatory Spotlight: ADMA's Privacy and Compliance Course Instructor Lucy Hannah In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance. Today we talk unconventional career paths, AI and advocacy with Privacy and AI lawyer Lucy Hannah, who is the instructor for ADMA’s Privacy and Compliance for Marketers course.
Article 27th Feb 2025 12 mins The Privacy Series: Changing regulator enforcement powers To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party? In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall.
Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever.