Digital Marketing Strategy
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Digital Marketing Strategy
Four consecutive half days in our virtual classroom. Live, interactive sessions.
Digital Marketing Strategy 3-6 June 2025
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REGISTER INTERESTDigital Marketing Strategy 16-19 September 2025
Can't make the date?
Register your interest for a future course and we'll notify you when it opens for enrolment
REGISTER INTERESTUncover the framework and processes for developing and delivering a successful digital marketing strategy.
Digital marketing strategy continues to grow in its importance in the marketing mix – but where do you start? The range of channels and options for messaging are ever-expanding. During this ADMA digital marketing course, you’ll walk through the process for developing a digital marketing strategy that ensures your marketing activity is aligned with your business goals and optimises your use of digital channels.
Gain insights for your own business through this digital marketing strategy course, and walk through examples, templates and case studies that will equip you to confidently tackle your own digital marketing strategy development.
Next virtual classroom course: 3 - 6 June 2025
Duration: 4 consecutive half days, 9.00am - 1.00pm (AEST)
Key Course Outcomes:
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Course Covers:
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Australian Digital Media Landscape
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Future Trends
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Digital Marketing Strategy Structure
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SMART Objectives
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Audience Targeting
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Customer Journey Mapping
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Competitor Evaluation
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Customer Centricity and Factors that Influence Digital Marketing Strategy
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Digital Marketing Channel Overview
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Measurement
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Optimisation
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Practical exercises using analytics tools
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Implementation and Bringing it Together
Who should do this course?
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This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further. |
Hear what our students say about this course:
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
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