Write with impact by learning the essential skills and practices you need to create effective digital copy.

Master the basics of writing engaging copy for the web, landing pages, email, social and more with ADMA IQ’s digital copywriting course.

Digital copywriting has one major challenge – the reader is in charge. Unlike traditional mediums, such as TV, radio or print, the reader can choose their own journey through the information.

As a writer, you need to understand how people read a screen, what they want, and how they go about hunting it down.

Join us for an informative, practical one day digital copywriting course as we explore the skills of writing for digital platforms. What gets an email opened? What are the most powerful five words for a landing page headline? How does the eye track on a website? How do you engage on social?

Always engaging and full of research-driven insights, this digital copywriting course is an essential step to help you create effective digital copy.

Date: Wednesday, 9th April 2025
Duration: 1 day, 9.00am - 5.00pm NSW time (AEDT)

Course Covers:

• An introduction to copywriting: the right questions to ask, tools and resources to draw upon

• Develop concepts via four proven formulas

• Simple and colloquial copy: how to start and how to close; legals and mandatories; how to structure

• A brief guide to digital

• Practical exercises throughout with relevant examples as guidelines

Who should do this course?

Frequently asked questions

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.