Home Resources The Government's Response to the Privacy Act Report Oct 2023 Compliance The Government's Response to the Privacy Act Report Oct 2023 ADMA has consistently advocated for the need to modernise Australia’s privacy laws to better reflect the landscape in which it operates - one that is more technologically advanced and global than it was at the time of the Privacy Act's initial drafting. The changes are needed, but so is an approach that ensures that the laws remain effective in the future. Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed, inform the industry on ADMA’s involvement through the process, and give you valuable information on what you need to know and how to get involved in the steps to come. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. Article 29th Jul 2024 8 mins Understanding the ACCCs report on consumer data practices and data firms On 21 May 2024, the eighth instalment of the DPSI interim report was released and according to ACCC Deputy Chair Catriona Lowe, the report “shines a light on a relatively unknown part of the data ecosystem and examines the data products and services supplied by data firms”. Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reform To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices. Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar. Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign. Load More
Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage.
Article 29th Jul 2024 8 mins Understanding the ACCCs report on consumer data practices and data firms On 21 May 2024, the eighth instalment of the DPSI interim report was released and according to ACCC Deputy Chair Catriona Lowe, the report “shines a light on a relatively unknown part of the data ecosystem and examines the data products and services supplied by data firms”.
Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reform To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices.
Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar.
Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign.