BEST PRACTICE IN CUSTOMER JOURNEY MAPPING FREE WEBINAR Home Resources Best Practice in Customer Journey Mapping Webinar Customer Experience WEBINAR Best Practice in Customer Journey Mapping "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Mapping the customer journey is a visual representation, which includes the challenges a customer needs to solve at each stage, the channels they are using, as well as the emotions they experience along the way. Not to be confused with a purchase journey, customer journey mapping helps you better understand how customers interact with your products and services so you can develop a robust customer-centric marketing strategy. Participants will receive a downloadable toolkit at the end of the webinar. FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A WHO SHOULD ATTEND? Applying This webinar is suitable for marketers already working within a marketing context with direct or indirect access to the martech of a business or organisation, and there is some assumed knowledge. These courses and certificates are designed to give a strong a strong foundation across all the pillars of digital marketing. Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy Digital content marketers responsible for the execution or planning of how digital and offline channels are used Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning MEET MIKE ZEEDERBERG Mike is a leading figure in the digital marketing industry, both in Australia and overseas. He has held senior management roles in several digital agencies, the latest as Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. Mike is the subject matter expert that teaches several ADMA IQ courses and has been on the judging panel for several industry awards. Mike works alongside ADMA IQ in instructing Customer Journey Mapping, B2B Customer Journey Mapping and Email Marketing Strategy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 17th May 2023 10 mins How do you create a great customer experience? Customer experience programs take time and careful planning to develop. But arming yourself with the right knowledge, skills, and tools will give you the confidence to create consistent and differentiated experiences that can shift the needle and help your organisation thrive. Webinar 17th May 2023 6 mins Best Practice in Customer Experience Webinar Modern marketers are now looking to move beyond multi-channel marketing into a truly omnichannel experience across all customers. To be successful you need to equip yourself with the knowledge and skills to develop and lead CX programs across your business. Register now. Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience? Webinar 03rd Nov 2022 Best Practice in Customer Journey Mapping Webinar "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Deep-dive into your customer journey and ensure it is the best fit to deliver strategic marketing goals. Article 13th Oct 2022 8 mins 4 ways to stress-test your customer journey map Consumer buying habits continue to evolve. Shopping has become a truly omnichannel experience, so getting your omnichannel strategy right has never been more important. And this is where customer journey mapping comes in, so what are some steps in stress-testing your customer journey map? Article 06th Oct 2022 10 mins Your quick guide to customer journey mapping If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you. Load More
FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A
Article 17th May 2023 10 mins How do you create a great customer experience? Customer experience programs take time and careful planning to develop. But arming yourself with the right knowledge, skills, and tools will give you the confidence to create consistent and differentiated experiences that can shift the needle and help your organisation thrive.
Webinar 17th May 2023 6 mins Best Practice in Customer Experience Webinar Modern marketers are now looking to move beyond multi-channel marketing into a truly omnichannel experience across all customers. To be successful you need to equip yourself with the knowledge and skills to develop and lead CX programs across your business. Register now.
Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience?
Webinar 03rd Nov 2022 Best Practice in Customer Journey Mapping Webinar "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Deep-dive into your customer journey and ensure it is the best fit to deliver strategic marketing goals.
Article 13th Oct 2022 8 mins 4 ways to stress-test your customer journey map Consumer buying habits continue to evolve. Shopping has become a truly omnichannel experience, so getting your omnichannel strategy right has never been more important. And this is where customer journey mapping comes in, so what are some steps in stress-testing your customer journey map?
Article 06th Oct 2022 10 mins Your quick guide to customer journey mapping If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you.