Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 19th Sep 2022 5 mins Latitude recent case study: A good reminder to understand when the SPAM Act applies CEM is a substantive tool of directive marketing, so how can you ensure your business complies with regulatory SPAM requirements? Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores. Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data. Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem. 09th Jun 2022 9 mins The Regulators: The ACCC Oversees Competition and Consumer Laws and is Reviewing the Digital Industry The Australian Competition and Consumer Commission is the leading regulatory overseeing important regulatory changes and developments in Australia. It's vital to stay up to date with changes in the regulatory environment, read about them here. 09th Jun 2022 11 mins Changes: Regulations, Laws and Compliance Always Evolve Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations. Load More
Article 19th Sep 2022 5 mins Latitude recent case study: A good reminder to understand when the SPAM Act applies CEM is a substantive tool of directive marketing, so how can you ensure your business complies with regulatory SPAM requirements?
Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores.
Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data.
Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem.
09th Jun 2022 9 mins The Regulators: The ACCC Oversees Competition and Consumer Laws and is Reviewing the Digital Industry The Australian Competition and Consumer Commission is the leading regulatory overseeing important regulatory changes and developments in Australia. It's vital to stay up to date with changes in the regulatory environment, read about them here.
09th Jun 2022 11 mins Changes: Regulations, Laws and Compliance Always Evolve Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations.