BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning. Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack. Article 26th Jun 2023 19 min Techno-Narcissism: Insights from Scott Galloway AI is here and generating real value/promise. It’s imperfect and hard to get right. We don’t know how to get AI systems to do exactly what we want them to do, and in many cases we don’t understand how they do what they’re doing. Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws. Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year. Blog FROM THE CEO 23rd May 2023 6 min We are at the precipice of enormous potential - don’t be afraid to jump in With opportunity often comes uncertainty - but the best in our industry aren’t letting that hold them back. ADMA CEO Andrea Martens reveals the questions that are keeping marketers up at night. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning.
Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack.
Article 26th Jun 2023 19 min Techno-Narcissism: Insights from Scott Galloway AI is here and generating real value/promise. It’s imperfect and hard to get right. We don’t know how to get AI systems to do exactly what we want them to do, and in many cases we don’t understand how they do what they’re doing.
Article 26th Jun 2023 2 min Big month for ACMA Announcements This month, two large Australian companies have been fined by the ACMA for breaches of Australian spam laws.
Article 26th Jun 2023 4 min A marketer’s checklist to prepare for the end of the financial year As we close out this financial year, it’s a good time for marketers to take a step back, take a breath, and prepare. With performance reviews on the horizon, new budgets on the way and six more months of the calendar year to come, ADMA has pulled together a list of priorities for marketers to look at in order to best prepare for the new financial year.
Blog FROM THE CEO 23rd May 2023 6 min We are at the precipice of enormous potential - don’t be afraid to jump in With opportunity often comes uncertainty - but the best in our industry aren’t letting that hold them back. ADMA CEO Andrea Martens reveals the questions that are keeping marketers up at night.