BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 24th Oct 2024 11 minutes Brand building, AI and speaking the language of the business: P&O Cruises’ Katie Malone on driving marketing success In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she’s bridging the gap between brand and performance marketing and how she once orchestrated a Formula One stunt atop the Burj Al Arab. Article 24th Oct 2024 8 minutes Obsessed With Real-Time Measurement? Say Goodbye To Your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Article 26th Sep 2024 10 mins This time, it’s personal: How personalisation can transform your customers’ experience In this article, we explore the rise of tailored user experiences and outline practical strategies for incorporating personalisation in your marketing. With tips and insights from Simone Blakers, a seasoned customer experience consultant who’s worked with Telstra, Jurlique and Volkswagen, your path to marketing personalisation starts here. Article 26th Sep 2024 10 mins The Privacy Series: The Time is Now To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we go through the first tranche of agreed recommendations from the Privacy Act Review in the Governments 'slimmed down' version of the Bill. Article 26th Sep 2024 10 mins Understanding the Spam Act in 2024 and beyond ADMA's latest Webinar explores the SPAM act and its adjacent regulatory frameworks in how they apply in 2024 and beyond. Article 19th Sep 2024 10 mins From global consulting to leading innovation: NAB’s Thomas Dobson on mastering the art of marketing In this month’s ADMA Spotlight, we talk to Thomas Dobson, acting CMO of NAB, about his diverse career journey, his passion for lifelong learning and how NAB stays ahead in a rapidly changing marketing landscape. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 24th Oct 2024 11 minutes Brand building, AI and speaking the language of the business: P&O Cruises’ Katie Malone on driving marketing success In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she’s bridging the gap between brand and performance marketing and how she once orchestrated a Formula One stunt atop the Burj Al Arab.
Article 24th Oct 2024 8 minutes Obsessed With Real-Time Measurement? Say Goodbye To Your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI.
Article 26th Sep 2024 10 mins This time, it’s personal: How personalisation can transform your customers’ experience In this article, we explore the rise of tailored user experiences and outline practical strategies for incorporating personalisation in your marketing. With tips and insights from Simone Blakers, a seasoned customer experience consultant who’s worked with Telstra, Jurlique and Volkswagen, your path to marketing personalisation starts here.
Article 26th Sep 2024 10 mins The Privacy Series: The Time is Now To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we go through the first tranche of agreed recommendations from the Privacy Act Review in the Governments 'slimmed down' version of the Bill.
Article 26th Sep 2024 10 mins Understanding the Spam Act in 2024 and beyond ADMA's latest Webinar explores the SPAM act and its adjacent regulatory frameworks in how they apply in 2024 and beyond.
Article 19th Sep 2024 10 mins From global consulting to leading innovation: NAB’s Thomas Dobson on mastering the art of marketing In this month’s ADMA Spotlight, we talk to Thomas Dobson, acting CMO of NAB, about his diverse career journey, his passion for lifelong learning and how NAB stays ahead in a rapidly changing marketing landscape.