BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Webinar 03rd Nov 2022 Best Practice in Customer Journey Mapping Webinar "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Deep-dive into your customer journey and ensure it is the best fit to deliver strategic marketing goals. Tool-kit 27th Oct 2022 CMO's guide to the 7 data governance essentials you need to know right now All businesses are under the microscope when it comes to data governance and regulatory compliance, no matter how big or small. From how you manage your customer data, to the right wat to consumer when running a competition - there's a lot to consider. Article 25th Oct 2022 4 mins Stronger penalties under the privacy act Attorney General Mark Dreyfus announced that he would table the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 in Parliament later this week. 24th Oct 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape General The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022. 19th Oct 2022 Platform Privacy Protection in Advertising: What marketers should know General ADMA Member Exclusive: Hear from Google, Meta, and Amazon Web Services on their approaches to Privacy Enhancing Technologies (PET) and how you can put this technology to work. Moderated by Tim Scott (Deloitte) and hosted by Sarla Fernando (ADMA). Article 13th Oct 2022 8 mins 4 ways to stress-test your customer journey map Consumer buying habits continue to evolve. Shopping has become a truly omnichannel experience, so getting your omnichannel strategy right has never been more important. And this is where customer journey mapping comes in, so what are some steps in stress-testing your customer journey map? Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Webinar 03rd Nov 2022 Best Practice in Customer Journey Mapping Webinar "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Deep-dive into your customer journey and ensure it is the best fit to deliver strategic marketing goals.
Tool-kit 27th Oct 2022 CMO's guide to the 7 data governance essentials you need to know right now All businesses are under the microscope when it comes to data governance and regulatory compliance, no matter how big or small. From how you manage your customer data, to the right wat to consumer when running a competition - there's a lot to consider.
Article 25th Oct 2022 4 mins Stronger penalties under the privacy act Attorney General Mark Dreyfus announced that he would table the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 in Parliament later this week.
24th Oct 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape General The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022.
19th Oct 2022 Platform Privacy Protection in Advertising: What marketers should know General ADMA Member Exclusive: Hear from Google, Meta, and Amazon Web Services on their approaches to Privacy Enhancing Technologies (PET) and how you can put this technology to work. Moderated by Tim Scott (Deloitte) and hosted by Sarla Fernando (ADMA).
Article 13th Oct 2022 8 mins 4 ways to stress-test your customer journey map Consumer buying habits continue to evolve. Shopping has become a truly omnichannel experience, so getting your omnichannel strategy right has never been more important. And this is where customer journey mapping comes in, so what are some steps in stress-testing your customer journey map?