DAVID MORGAN NAMED
CHAIR OF THE ADVISORY BOARD
ADMA has appointed seasoned global
marketing leader David Morgan as the
new Chair of its Advisory Committee.
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Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty?
If you've heard about customer journey mapping, but aren't sure whats involved or how to get started, this guide is for you.
Amidst rising interest rates, inflation and an impending recession, consumers around the world are re-prioritising what’s important and changing what and how they buy. So, what does this mean for brands and customer retention? And how can marketers maintain share of wallet in good times and in uncertainty?
Joshua Lowcock from UM explains why regulatory success depends on a unified approach and how creative marketing can set businesses up for the future.
FROM
THE
CEO
The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace.
Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry.
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Explore our latest Regulatory & Compliance resources
When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
The role the consumer plays in the data privacy chain is a pivotal one. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles.
With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.
The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage.
