NEW! Regulatory short courses for marketers Three new short courses that help you understand the current compliance landscape and how marketers are affected by upcoming change. ENROL NOW DAVID MORGAN NAMED CHAIR OF THE ADVISORY BOARD ADMA has appointed seasoned global marketing leader David Morgan as the new Chair of its Advisory Committee. Find out more COPYWRITING ESSENTIALS Write with confidence by learning the fundamentals of good copywriting. Starts 13 May Welcome to ADMA Australia's largest marketing and advertising association brands represented online and live courses marketing community LEARN MORE ABOUT ADMA Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today. Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees. Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game. FROM THE CEO 10th Aug 2023 8 mins Beyond the AI Hype: The Crucial Role of Responsible Governance The insurgence of AI is increasingly impacting the marketing sphere. CEO Andrea Martens provides her thoughts on conquering AI and how to use it as a catalyst for growth. Continuingly, she outlines the necessity for a strategic framework to be implemented in order to combat the 'Wild West-like' phase that AI is currently in. Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them. Tool-kit 09th Aug 2023 12 min Martech Toolkit: Martech Planning and Assessment toolkit In late July, we held our 'Martech for the Modern Markter' webinar. ADMA members now have access to the downloadable resource that was provided to all webinar attendees. Now is the time to assess your martech stack to ensure it works seamlessly and powerfully. Load More Courses across the digital landscape What would you like to learn? Customer Experience Marketing Technology Compliance Campaign Integration Insights Learnings VIEW COURSE CALENDAR Become an ADMA member Join ADMA today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits. Get connected with the members of the largest marketing association in the Asia Pacific Get exclusive offers and access to our flagship events, webinars, whitepapers and resources. Get significant discounts to IQ courses and an education framework that puts you on the path to success SEE MEMBER BENEFITS Explore our latest Regulatory & Compliance resources Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles. Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 16 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 28th Aug 2024 6 mins The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform. Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector.
Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today.
Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees.
Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game.
FROM THE CEO 10th Aug 2023 8 mins Beyond the AI Hype: The Crucial Role of Responsible Governance The insurgence of AI is increasingly impacting the marketing sphere. CEO Andrea Martens provides her thoughts on conquering AI and how to use it as a catalyst for growth. Continuingly, she outlines the necessity for a strategic framework to be implemented in order to combat the 'Wild West-like' phase that AI is currently in.
Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them.
Tool-kit 09th Aug 2023 12 min Martech Toolkit: Martech Planning and Assessment toolkit In late July, we held our 'Martech for the Modern Markter' webinar. ADMA members now have access to the downloadable resource that was provided to all webinar attendees. Now is the time to assess your martech stack to ensure it works seamlessly and powerfully.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles.
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 16 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 28th Aug 2024 6 mins The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.
Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage.
Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector.