CELEBRATING WOMEN IN MARKETING NOMINATE A SUPERSTAR REGULATORY WEBINAR CMO PRIVACY BRIEFING For CMOs and senior marketers to decode the critical updates impacting marketing teams and their operations. Register now FOR THE LOVE OF MARKETING 2025 Discover what drives some of the most passionate and successful marketers in the industry. Find out more Welcome to ADMA Australia's largest marketing and advertising association brands online and live courses marketing community LEARN MORE ABOUT ADMA Research 18th Aug 2022 60 mins Digital Pulse 2022 More than ever, we can see the need for digital skills in the professional life of all Australians, not just those in the technology sector. In a constantly changing landscape, its vital for marketers to know what's on the horizon. This report highlights digital trends within Australia, additionally bringing to light what marketers need to be ready for. Article 27th Jul 2022 8 mins 5 things you need to know when working with influencers Influencers across social platforms like Instagram, TikTok and Youtube are reaching cult-like status. Zip Co’s CMO Steve Brennan shares five things you need to do to boost your influencer marketing game. Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers. Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career. Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead. Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores. Load More Courses across the digital landscape What would you like to learn? Customer Experience Marketing Technology Compliance Campaign Integration Insights Learnings VIEW COURSE CALENDAR Become an ADMA member Join ADMA today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits. Get connected with the members of the largest marketing association in the Asia Pacific Get exclusive offers and access to our flagship events, webinars, whitepapers and resources. Get significant discounts to IQ courses and an education framework that puts you on the path to success SEE MEMBER BENEFITS Explore our latest Regulatory & Compliance resources Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 28th Aug 2024 6 minutes The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform. Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector. Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar. Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign. Tool-kit 29th Feb 2024 Credential Stuffing Toolkit Credential stuffing is becoming more common in Australia - a number of well-respected brands have been the subject of this emerging cyber threat. This is a member-only resource. Log in to your member account to access. Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming.
Research 18th Aug 2022 60 mins Digital Pulse 2022 More than ever, we can see the need for digital skills in the professional life of all Australians, not just those in the technology sector. In a constantly changing landscape, its vital for marketers to know what's on the horizon. This report highlights digital trends within Australia, additionally bringing to light what marketers need to be ready for.
Article 27th Jul 2022 8 mins 5 things you need to know when working with influencers Influencers across social platforms like Instagram, TikTok and Youtube are reaching cult-like status. Zip Co’s CMO Steve Brennan shares five things you need to do to boost your influencer marketing game.
Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers.
Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career.
Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead.
Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 28th Aug 2024 6 minutes The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.
Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage.
Article 30th Jul 2024 5 minutes Key compliance for ACMA in FY25 – what you need to know The Australian Communications and Media Authority (ACMA) is Australia’s regulator for telecommunications, broadcasting, radiocommunications, unsolicited communications and certain online content. Each year the ACMA selects key areas for improved industry compliance and has recently announced its FY24-25 compliance priorities. This year, these include a strong focus on consumer protections in the telco sector.
Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar.
Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign.
Tool-kit 29th Feb 2024 Credential Stuffing Toolkit Credential stuffing is becoming more common in Australia - a number of well-respected brands have been the subject of this emerging cyber threat. This is a member-only resource. Log in to your member account to access.
Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming.